Chris Naylor

I’ve worked with a variety of brands including Center Parcs, Sainsbury’s, and Volkswagen; providing a broad range of services spanning identity, environment, and wayfinding design. I have experience at every stage of projects, ranging from user understanding and research, brainstorming and concept generation, to implementation in print, on screen, and within environment.

My project responsibilities included delivering complete brand toolkits, logo marks and guidelines, as well as pictogram families and other graphic elements. Environment visuals, sign families, and wayfinding solutions formed a large part of many projects, providing me with extensive experience in working closely with clients to achieve project goals.

In 2015 my role extended to managing the Sainsbury’s account. I have ensured the client’s high expectations are met whilst managing resource and tracking cost to foster a positive and profitable client relationship.

In addition to my client work, I have been heavily involved in the continued development of Integrity’s own brand assets, marketing materials, and new business strategy.

One week freelance project assisting Seymourpowell Foresight in the creation of a client presentation. Tasks included researching innovation within appropriate markets and presenting the findings in slides and accompanying infographics.

Worked within the team dedicated to designing the visual theme for the Made in Brunel project 2012.

Graphics created for the book, website, posters, and other visual materials.

Worked in conjunction with the in house design and engineering teams at Hasbro London, as well as the US marketing department to complete a quick boardgame design project.

Design Intern, Boardgame R&D

Witnessed first hand consumer play tests and conducted secondary research to make informed design decisions.

Realised ideas through prototypes, sketching and 3D modelling. Also attended "rapid ideation workshop" brainstorming events.

Created visuals and presentations for Hasbro senior management.

Briefed external consultancies to create presentation level models.