Chris McInerney
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About
Award-winning, dynamic, and innovative design leader with mastery in transitioning a company’s vision into potent brand visuals. Unique ability to develop and perfect marketing requirements based on research and client input and to lead cross-functional teams to a successful execution. Experience has spanned both creative and technical environments as well as large corporations, startups, and agencies. Extensive background in responsive web/graphic design, writing, mobile end user interaction. Driven to refresh the look and feel of a product in such a way the increases the product’s desirability and sales.
Acknowledged for capacity to motivate, mentor, achieve consensus, mediate and deliver defined goals despite a diversity of personalities, challenging situations, and changing priorities. Adept at managing multiple tasks and isolating and resolving problems. A poised, polished, and articulate speaker, presenter of ideas, and leader.
AREAS OF EXPERTISE
● Packaging & Print
● User Experience
● Visual Design
● Strategic Planning
● Concept Formulation
● Team Leadership
● Staff Mentoring & Coaching
● Budget Management
● Workflow Planning
● Client Relations
NOTABLE ACHIEVEMENTS
● Chairperson on the Advisory Board for Multimedia Design and Production at Lake Washington Institute of Technology
● Judge for the 2013 Creativity Awards for Interactive Design
● Technical expertise in Illustrator, Photoshop, InDesign, HTML, OmniGraffle, and Microsoft Office Suite
● Lengthy list of awards including two 2013 Marketing Northwest Awards, two 2013 American Web Design Awards, three American Graphic Design Awards, two Distinguished Packaging Design Awards, ten Beverage Packaging Global Design Awards, eight American Graphic Design & Advertising Awards, twenty-five Advertising Awards (several Best in Class), a Distinguished Design Award, an International Brand Packaging Awards, and an entry into the David Carter’s The Big Book of Logos #5 -
Education
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Coursework Human Computer InteractionStanford Online2013 - 2013
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Design and Visual CommunicationsArt Institute of Seattle1991 - 1993
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Graphic DesignOregon State University1987 - 1991
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Experience
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Digital Art Director, Global MarketingBellevue, WADec 2015 - Present (8 years 11 months)Digital Art Director overseeing the design of Concurs global websites, landing pages and microsites.
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Creative DirectorSeattle, WAJan 2015 - Aug 2015 (7 months)Lead the design and execution of all marketing materials for the core brand product lines and brand partners National Geographic, Four Seasons, Robb Report and The Legend Experience.
KEY ACCOMPLISHMENTS:
• Built team of designers, traffic manager, project and asset manager
• Streamlined processes to promote team productivity and improve end results
• Improved brand positioning and developed new campaigns -
Senior User Experience DesignerSeattle, WAMay 2014 - Jan 2015 (8 months)Contract team member in bringing a new category to market. In charge of UX strategy, user flows, mocks, prototypes, and visual design for proof of concept, usability testing, and customer-research.
KEY ACCOMPLISHMENTS:
• Enlisted a mobile-first approach to create the best experience for the seller mobile app and customer application, mobile web, and desktop web
• Leading the design project from concept to prototype -
Creative DirectorTacoma, WADec 2013 - May 2014 (5 months)Oversaw the agency’s creative strategy and led design team. Interacted closely with the principal, account managers, and traffic manager to garner the best possible results for local and regional clients.
KEY ACCOMPLISHMENTS:
• Initiated a biweekly internal creative workshop to improve team cohesion and elevate the creative thinking process.
• Reworked and streamlined the design process
Client list included Washington Traffic Safety Commission, TAPCO Credit Union, Washington Business Bank, Meylah, and Pierce County Public Works -
Senior User Experience DesignerSeattle, WASep 2013 - Nov 2013 (2 months)Contract team member to develop strategy, information architecture, user experience, user interface, and visual design for the Kindle Content Publisher to Reader Group.
KEY ACCOMPLISHMENTS:
• Designed and prototyped user experience for text book quizzes, comic books, manga, and children’s books
• Presented concepts to senior management and internal clients
• Collaborated closely with project owners and UX and visual designers -
Senior User Experience Design Leadhibu businessBellevue, WAMay 2013 - Aug 2013 (3 months)Oversaw the design and development of more than sixty website templates within a one-month period. Managed external contractors and partnered with the development team in the United Kingdom.
KEY ACCOMPLISHMENTS:
• Hired and managed team of 5 contract designers
• Established quality benchmarks for the company’s offshore design groups of 90 in Manila, Philippines and 135 in Hyderabad, India
• Led Editors in the King of Prussia, PA office to develop content for the websites-as-a-product style guide to aid offshore groups to create client websites -
Creative DirectorBellevue, WAMay 2011 - May 2013 (2 years)Led all phases of the design process from initial pitch to delivery of product. Managed internal and external design and development teams. Created strategy and design for web projects. Assisted in identifying new clients as part of developing new business.
KEY ACCOMPLISHMENTS:
• Delivered compelling presentations to clients; wrote script for pitches to potential clients
• Led the design team for numerous award-winning projects
Clients included Microsoft, HaloSource. PACCAR Parts, Bellevue Schools Foundation, and Entirenet. -
Principal and Creative DirectorImage Ink StudioJan 2006 - May 2011 (5 years 4 months)Managed all aspects of business from cultivating new clients, delivering pitches to design roll out. Led a team of 9 to include designers, business developers, account managers, and administrators. Handled all contractor and vendor matters. Drove digital initiatives adding web and interactive design into company’s capabilities.
KEY ACCOMPLISHMENTS:
• Led business in sales through to production
• Built and maintained a team of designers, business development and support staff
• Won awards for consumer web design, packaged goods, corporate identity, and printed collateral.
• Added web and interactive design into clients’ capabilities
Clients included Microsoft, Nintendo, Fluke Networks, Parallels, City of Seattle, Intellectual Ventures, and Milbrandt Vineyards, and AT&T. -
Senior DesignerImage Ink StudioJan 2000 - Jan 2006 (6 years)Served as lead designer for enterprise to business clients for print, web, identity packaging, and point-of-purchase projects.
KEY ACCOMPLISHMENTS:
• Created brand for studio and drove company efforts to offer web and interactive design to develop new business
• Promoted to Principal and Creative Director -
Freelance DesignerMar 1997 - Jan 2000 (2 years 10 months)Freelance designer with long-term contracts at Hornall Anderson Design Works, Bensussen Deutsch & Associates (BD&A) and Leimer Cross Design. Worked on consumer packaging, logos and annual reports.
Worked on projects for Intel, Widmer Brewing, Wells Fargo, Microsoft, Pepsi, Amazon, Columbia Bank, Expeditors International, Real Networks and Louisiana Pacific. -
Graphic DesignerHostar International, IncMar 1992 - Nov 1997 (5 years 8 months)Design sales and marketing materials for hospitality focus products and services. I also helped train hotel staff on proper usage of product and performed in-field service and retrofits. Worked directly with clients, executives, sales staff and manufacturing.
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Awards
Index Books - Basic Logos
American Package Design Awards
American Corporate Identity Awards
David Carter Books - Big Book of Logos #5
International Beverage Packaging Design Silver Award
Annual Beverage Packaging Global Design Bronze Award
Distinguished Packaging Design Award
Graphic Design USA
Print Regional Design Annual
American Graphic Design Award
AR100 -
Affiliations
AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@chrismcinerney, member since 2012
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Followers 5
