Christopher Anthony
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About
Passionate CX/UX Product Design Strategist/Leader with over 25 years of extensive expertise in UX Product Design, CX Strategy, UX Design Ops, Mentoring, and Leadership Development.
Some of my favorite projects and roles were:
• Layout design for Vogue Magazine, Navy Nuclear/DoD Submarine tech. Illustrations (DOD - Secret), and the redesign of NBA.com; using a custom CMS.
• I also developed Amazon's first tabbed taxonomy, when they transitioned from books to all products. Leveraging work done for the LLbean.com site, which I had done earlier in the year.
• One of my greatest challenges was multiple rebranding projects and IA re-work of Citrix Products across the Enterprise, resulting in more than 50 product design awards.
• Created Fidelity’s first mobile product suite for institutional advisors and brokers (StreetScape and WealthCentral).
• At Staples, I developed a touch-first UX strategy and Rebranded the entire Staples eco-system including 20 mobile and 30 web products over 5 brands, 16 languages, and all mobile device platforms.
My greatest asset is my ability to stay focused on the big picture despite the workload; Continuing to improve product design architecture, Developing designer talent/processes, Style standards, Asset development, and other Creative cost efficiencies. My technical skills are expert level and I bring my Product UX strategy and Strategic business acumen. -
Education
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BS - Art (x3) Fine Art, Design & Film Design & ArtNortheastern University1998 - 2003
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Experience
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UX Design MastercraftsmanBoston, United StatesJul 2013 - Present (11 years 5 months)UX and Product Design Mastercraftsman (founder) ((01/2016 - Kicked off Simplicify Studio, rebranded 'Tap 2 Interactive, llc' business from 07/2013). I am a seasoned UX & Product design vet, and a UX team's swiss-army knife (able to play many different roles, seamlessly transitioning between projects/roles). I love untangling complex design & biz. problems, and Expert Product Designer. 25 years of multi-verticals/multi-channel design skills, expert design judgment, and consumer empathy- delivering best-in-class products & services.
Partnerships and Clients: Carbonite, SoftNas, Altisource, Wild Gravity, UXMatters.com, NorthPointeRealty.com, SteamSalvage.com, NorthEastern Univ. (Design School) and more. -
Principal UX ConsultantBoston, MAMay 2018 - Dec 2023 (5 years 7 months)Principal UX Consultant at TIAA, through AccruePartners. Working across multiple teams to develop world-class (fintech) products for TIAA and it's partners. Leading efforts to develop cutting-edge experiences for Pension and Retirement products (using modular and responsive design systems).
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Principle UX ConsultantQuincy, MAFeb 2017 - Dec 2017 (10 months)Helped Build/Lead a digital transformation foundation for BCBS-MA. To create a 21st century Brand Ecosystem for B2B, B2C and Medicare customers (OmniChannel & within 508/WGAC 2.0 ADA compliance). Developing a set of molecular (& Accessible 508/WCAG) Design tools, (Starting at Mobile first) and positioning to make BCBSMA a 5 star trusted partner/advisor for All customers, across all touch-points.
Built a multi-level experience team, developed product design processes to fast-track migration and redesign of products, content and visual voice. -
UX Product Design Strategist (Principal - Contractor)Boston, United StatesJan 2017 - Dec 2017 (11 months)Led UX Design Strategy for AltiSource's Global Products. Focusing on advancing Market share, Continuous improvements of web & mobile properties and Being the 'voice of the customer' in product design strategy and planning across brands. Developed flexible UX Guidelines for each vertical, industry and across our brands' products (digital devices and viewers).
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WW Director - Global Product Design (UX and Creative)Framingham, United StatesFeb 2014 - Aug 2015 (1 year 6 months)(Omni Retail and e-Commerce) Director - Global Product Design (UX and Creative) As Head of World Wide product design, I've led the 'Staples Digital Re-Invention' into cutting-edge Digital and Mobile properties by building a world-class UX team (Process, lifecycle, asset management and tools), into the third largest online e-retailer in the world. My Global User Experience department contains Creative, User Research, Usability Testing, and Information Architecture Design across 9 locations, I built a team from 5 to over 35 UX pros. My role included Global Creative and UX Design Director over all Staples digital assets (B2B (Contract - US, EU and Canada), Staples.com/.ca/.eu, more than 20 mobile sites and apps, also the Quill Brand) - Totaling more than 14 billion in sales revenue annually.
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Principle UX ArchitectFidelity InvestmentsBoston, United StatesJun 2011 - Jun 2013 (2 years)Though leader and evangelist for mobile product innovation of the Pro product line (Broker, Advisor, Wealth Management, and Power Self-Investor user groups). Mobile design strategist and expert for Click-to-Tap translations of legacy products to mobile devices. Led a team of UX, Research and Creative designers to develop Institutional Financial mobile products. Developed 5 editions of each product for Apple and Android devices (ver. 1- 5) on 3 different product lines (Streetscape, WealthCentral and MyStreetscape - 3.5-5 star rated over 18 months)
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Global Product (UX) Design Director (Chief Product Designer)Ft. Lauderdale, FLJan 2003 - Feb 2011 (8 years 1 month)Pioneered a Creative UX department as lead Creative. I was the Information Architecture expert for the Software suite of products (Cloud, VM, SaaS, and Admin.). Architecting cutting-edge and Intuitive new interaction models for a multitude of technologies. Suite design focus included helping transform a disjointed set of products from a $500mln (when I arrived '03), to a multi-billion-dollar software bundle ($2.5+ bln). Award Winning/Industry Leading product suite from
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ACD / Principle DesignerBoston, MASep 1998 - Nov 2001 (3 years 2 months)Managed and directed a team ADs Also supervised vendors and dev. staff. Created an adaptive/responsive solution for all NBA teams (way ahead of its time) that fit within the scoped templates. Developed innovative solutions for Interwoven and ATG CMS systems on problems that arose (real time content and in many different languages). Liaison for Business and Communications with NBA execs - as role of ACD. Web projects - Pontiac GMC GM heavy duty
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Awards
(18) Gold and (34) Silver Webbies (While at Digitias), (68) Software and Innovation awards @ Citrix Systems, along with 4 Platinum Partner of the Year - Design Awards from Microsoft.
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Affiliations
UXPA, AIGA
Northeastern University - Speaker w/ Design Schools
UXmatters.com - writer
Advisory Cloud - UX Advisor and Product Design Consultant
GPK Alumni - CTO -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@chrisanthony, member since 2017
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Followers 6
