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Graphic Designer & Art Director
United States
May 2010 - Present (14 years 6 months)
• Clients: St. Petersburg College, Eckerd College, Ajna Training, CEA Marketing, Big Sea Agency, Gasparilla Bowl
• Industries: Sports, Entertainment, Education, Retail/Subscription Services, Travel & Tourism, Professional Services, Non-Profit
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• Create design concepts, pitch ideas, and provide recommendations
• Build brand identities with guidelines and associated assets—logos, color palettes, icons, photography
• Design print and digital collateral—business cards, brochures, letterhead, ads, social media, flyers, and emails
• Develop websites incorporating wireframes, design systems, and current best practices in UX, UI, responsive design, and usability
• Consult with clients to determine creative needs and business goals
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Art Director
The Legacy Theory
United States
Sep 2020 - Jul 2021 (10 months)
• Clients: The Legacy Theory, SPPS, Action Coach
• Industries: Non-Profit, Professional Services
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• Consulted with clients to determine creative needs and presented effective plans to achieve goals within budget
• Developed brand assets—logos, color palettes, and brand guidelines
• Designed digital and traditional deliverables
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Art Director
The Spot On Agency
United States
Apr 2020 - Sep 2020 (5 months)
• Clients: Medicus IT, Prevounce, Alden Systems, Cureatr, Warren Averett
• Industries: Technology, Healthcare, Pharma, Education, Finance, Telecom
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• Developed creative and art direction based on data, research, and client discovery
• Created design concepts, pitched ideas, provided recommendations, and communicated project updates
• Built brand identities with guidelines and associated assets
• Wrote creative briefs for and provided support, feedback, direction, and mentorship to a team of designers
• Collaborated with copywriters, developers, and strategists
• Audited existing client brand guidelines and recommended changes for improvement
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Freelance Graphic Designer
CEA Marketing
United States
Jan 2020 - Apr 2020 (3 months)
• Clients: Gasparilla Bowl, MetroPlaces
• Industries: Sports, Entertainment, Real Estate
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• Created design concepts, pitched ideas, provided recommendations, and communicated project updates
• Developed brand assets, including logos, brand guides, digital, and print
• Designed print and digital collateral—business cards, brochures, letterhead, ads, social media graphics, flyers, and emails
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Graphic Designer
CEA Marketing
Clearwater, FL
Sep 2016 - Dec 2019 (3 years 3 months)
• Clients: ESPN, Gasparilla Bowl, Outback Bowl, TaxSlayer Bowl, MetroPlaces, Artemis Lifestyles, onbikes
• Industries: Sports, Entertainment, Real Estate, Finance, Retail, Beauty, Non-Profit
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• 2018 Employee of the Year
• Led the design for the Gasparilla Bowl and the Outback Bowl events—deliverables included event designs, in-stadium static and motion graphics, out-of-home, game day collateral, advertising, social media, and photography
• Created design concepts, pitched ideas, provided recommendations, and communicated project updates
• Designed brand assets, including logos, brand guides, digital, print, email, and social
• Directed a team of photographers and content creators
• Provided direction, constructive feedback, and guidance to freelancers, production artists, and interns
• Established design processes, from ideation to delivery, along with templates for agency-wide consistency
• Developed websites incorporating wireframes, design systems, and current best practices in UX, UI, responsive design, and usability
• Produced videos and motion graphics for social media and event displays
• Photographed events for print and digital use
• Created photo shot lists and social content plans
• Retouched photos, including on-the-fly at events for immediate use on social media
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Videographer, Photographer & Designer
Dunedin High School Football
Dunedin, FL
Aug 2017 - Nov 2019 (2 years 3 months)
• Clients: Dunedin High School Football Team
• Industries: Sports, Events
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• Filmed all games from the booth for coaches' review and player highlight submissions to colleges
• Photographed games for use in promotional materials
• Created graphics to promote attendance and fundraising events
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Videographer, Photographer & Designer
Northeast High School Football
St. Petersburg, FL
Aug 2014 - Nov 2016 (2 years 3 months)
• Clients: Northeast High School Football Team
• Industries: Sports, Events
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• Filmed all games from the booth for coaches' review and player highlight submissions to colleges
• Photographed games for use in promotional materials
• Created graphics to promote attendance and fundraising events
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Graphic Designer
BioBag Americas
Dunedin, FL
Sep 2012 - Sep 2016 (4 years)
• Clients: BioBag Americas
• Industries: Consumer Packaged Goods, Retail, Commercial
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• Developed corporate brand standards, templates, and guidelines
• Designed retail packaging for the full line of products and print plates for the products themselves
• Created all corporate design needs—ads, trade show signage, coupons, emails, banner ads, and social media
• Photographed retail products, including setting up lighting, styling the set, and creating shot lists
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Digital Marketing Coordinator
American Cancer Society — Relay for Life Seminole
Seminole, FL
Aug 2010 - Aug 2012 (2 years)
• Clients: American Cancer Society — Seminole Relay for Life
• Industries: Non-Profit, Events
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• Designed marketing collateral to promote the event and fundraisers
• Produced videos and slideshows to promote the event
• Maintained the Seminole Relay for Life website content
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Graphic Design Coordinator
Tech Data
Clearwater, FL
Jul 2007 - Apr 2010 (2 years 9 months)
• Clients: Tech Data, HP, Microsoft, Cisco, IBM, ViewSonic
• Industries: Technology, B2B
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• Created print and digital materials for the in-house design agency, TDAgency, for Tech Data itself and its partners
• Determined the creative direction and designed collateral for corporate events
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Graphic Design Intern
Tampa, FL
Feb 2007 - May 2007 (3 months)
• Clients: Visit Tampa Bay
• Industries: Travel & Tourism
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• Designed collateral for company and partner events—flyers, brochures, attraction maps, buttons, and handouts
• Produced web pages promoting events and maintained online photo libraries as event recaps
• Prepared print materials in the in-house print room