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Art Director
USSSA
Melbourne, FL
Jul 2018 - Present (6 years)
Lead artistic direction and visual design for digital and print media from initial concept to execution with all stakeholders in mind
Present campaign strategies and creative concepts to executives and key partners, articulating ideas with clarity and conviction, ultimately securing buy-in and approval for high-impact initiatives
Develop moodboards and presentations, providing a visual roadmap for photo and video shoots, resulting in the creation of visually compelling content that aligns with brand objectives
Supervise direct reports, providing feedback and guidance, resulting in improved team cohesion and development of highly skilled designers
Implement data-driven insights into the creative process, enhancing the effectiveness of campaigns and delivering measurable results
Collaborate with copywriters, photographers, videographers and other team members to produce creative within brand, strategy and budget