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Principal UX Designer
Burbank, CA
2010 - Present (14 years)
As a lead UX designer ; design user centric interactive entertainment products that face millions of TV watchers worldwide ; manage interaction design for next generation cable and IP based products ; on a regular basis deal with product owners to help define requirements and create thoughtful and consistent products.
Devices include Set-Top boxes, Smart TV’s, Blu-ray Players, and iOS/Android Mobiles, and websites. Product features include Interactive Program Guide, Broadband and OTT Video on Demand, DVR, 6° Data Display, Search, Content Discovery, Advertisement, and API's.
In 2011 lead a mobile project for the Japanese market (G-Guide) that became the top application in the Paid Entertainment iOS category, winning multiple tier-one customers for Rovi. Currently working closely as a liaison to the Japanese market, researching and conducting usability testing for the upcoming products.
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Sr. Interaction Designer
Gemstar - TV Guide
Los Angeles, CA
2007 - 2008 (1 year)
Provided lead and supportive role as an interaction designer, worked closely with other UX members to create cutting edge entertainment Smart TV products.
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Interaction/Visual Designer
Aptiv Digital
Burbank, CA
2004 - 2007 (3 years)
Performed multiple roles as an interaction designer, visual designer, and usability researcher. Created compelling designs for low-end set-top boxes that required complex and creative solutions to provide a rich user experience. Prototyped using proprietary tools.
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Production Designer
Pioneer
Burbank, CA
2000 - 2004 (4 years)
Produced assets and screen graphics for multiple purposes. Supported internal and external documentation that used for sales, marketing, and customer services. Created marketing materials for trade shows and advertisements.
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Freelance : Graphic Design, Textile Design, Book Illustration
China Arai Design
2000 - 2003 (3 years)
Children's book illustration, T-shirt design, Wallpaper design
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Illustrator
DogByte Studio
Los Angeles, CA
1996 - 2000 (4 years)
Involved in windows-based educational and creative software development from content design to package design. Illustrations done with traditional and digital medium.