Chelsie Donley

• Spearheaded daily design in small but prolific marketing team serving 14 facilities and corporate
• Managed different vendor relationships to reduce print costs and establish online print storefront
• Standardized project management and file asset organization
• Collaborated on projects to create layouts and images for integral online marketing campaigns

• Dual role managing internal creative team as well as project management for packaging team
• Oversaw the creation of marketing collateral and branded elements, serving as both manager
and participating designer
• Executed product packaging art direction, color management, vendor management,
development of point-of-sale collateral and other support for product launches
• Contributed to package design that won 2016 GD USA design award
• Brand development and management

• Designed layouts for print and digital ad campaigns
• Generated thousands of high-quality product images, executing strong photo editing,
color correction/matching and organization
• Planned and directed photo shoots, both in studio and on location
• Supervised design interns and freelancers to complete necessary assets for annual product
catalog and website

• Developed and implemented marketing campaigns for multiple client accounts within the
building materials industry
• Managed projects from concept through production, ensuring all deadlines were met and
branding/creative was of the highest quality
• Experience with fast-paced and large-scope project management, brand management,
media placement management and relationship building

• Managed the internal design team, maintaining workload, continuous improvement of processes,
organization and overall performance
• Created and coded HTML emails and newsletters
• Designed layouts for business divisions and corporate leadership
• Provided project management, consultation and maintained brand integrity
• Executed design and project support on packaging for all global business divisions
• Oversaw and improved the MGM trademark approval process
• Experience with job flexibility, large project loads and vendor management

• Created monthly magazine layouts for national publication
• Collaborated in art department brainstorming sessions
• Assisted with direction and organization at photo shoots
• Completed photo retouching, stock research and scanning

Designed proposals and promotional materials for various companies within the automotive aftermarket. Maintained client relationships and acquired new client accounts. Gained experience with speed to market and urgent deadlines.

Responsible for creative development and physical production of artwork for various screen-printed
products such as clothing, political and agricultural signage. Worked directly with clients to discuss project goals and concepts. Position provided experience in time management and project management.