Spencer Chang

Managed overall creative plans from concept to completion in the areas of packaging, information design, identity systems/branding and layout for mass market products on a global scale Analyzing industry trends, providing and participating in research to ensure creative direction is up to date and current. Developed and created 2chic Repairing and Ultra-Luxurious hair and body collections including packages, sales materials, website and floor displays from concept to completion and successful launch on Target, Whole Foods and major cosmetics chain store. Developed and created 2chic hair and body collections branding AD and published on Self, Glamour and Cosmopolitan. Communicate and final proof with oversea and domestic vendors of the package and print material to ensure the quality are properly applied with oversea and domestic vendor. Achievements- Three of "2013 Graphic Design USA - Packaging Design Awards."

Developed and created the comprehensive 35th anniversary event visual designs including televisions, magazines, newspapers, POSM, advertising material and exhibition design from concept to completion. Ensured the content of all advertising and marketing materials including but not limited to advertisements, packages, web and TV commercials are followed the FDA and cGMP regulation and criteria. Commercial photography, photo retouching, cleanup and cropping of the merchandises for using on web and printing martial. Coordinated with media and print vendors to ensure quality and timeliness. Achievements- Three of "2010 Graphic Design USA - Packaging Design Awards." Six of "2010 Graphic Design USA - Advertising Design Awards.

/ WPP Account Executive. Handled two major product lines of LG, Taiwan, TV (LCD and PDP) and IT (LCD monitor, DVD burner and MP3). Developed client's media strategy including research, planning and placement of print, broadcast, outdoor, internet, and event. * Identified consumer/ industry trends, competitive analysis and market opportunities for the development of engaging advertising, promotions and events for client base and new business opportunities. Presented marketing and media strategies to clients for review. * Coordinated projects with client, creative team, print vendors and media to insure timeliness, and quality. Managed the cost efficiency for budget of campaign. Achievements- Increasing LG IT LCD monitor's marketing share from 5% 2006 to 10% 2007. Increasing LG LCD TV's marketing share from 15% 2006 to 18% 2007. Increasing LG PDP TV's marketing share from 40%

worldwide annual best campaign.

/ WPP Art Director. * Hired as senior designer then promoted to the associate art director. Worked with a creative team that followed marketing strategies and media plans to conceptualize and develop creative plans. * Created and designed of the visual designs in various media including televisions, magazines, newspapers, POSM, and advertising material. Art direction of the TV commercial and commercial photography Presented creative solutions to clients for review. Prepared job for final output to printer worked with printers through final production, including press approvals. Achievements- Taiwan Times Awards, non-profit advertising and TV commercials nomination. *