Charles Parsons

+Responsible for bringing seasonal stories to life within Nike North America brand doors through the development and execution of visual presentations including window displays, interior initiative areas, and large-scale 3D executions
+Ensure the highest level of creative through a solid understanding of retail and industry standards while meeting deadlines, brand & retail strategies, and budget
+Create compelling consumer experiences while staying true to the brand ethos
+Work closely with vendors and agencies to create, produce, and install all design efforts

+ Research, ideate and design custom Airstream trailer interiors. Interpret clients stated desires to create a design that both is functional and beautiful.
+ Responsible for materials development and ensuring buildability
+ Produce drawings, models in SolidWorks and product renderings in Keyshot or Photoshop for both technical and marketing purposes
+ Develop materials library

+ Used experience, strong aesthetic sense and skills to develop compelling products for the Sporting market (pocket knives, fixed blade knives and hunting and fishing lines), including products branded under Kershaw and Zero Tolerance.

+ Designed initial Duck Commander (Duck Dynasty) line of products, and helped creatively explore direction of the line.

+ Involved in the entire design process from conceptualization, ideation, sketching, mechanical design, CAD modeling and rendering for marketing materials to creating spec sheets drawings, prototypes and providing feedback to in house manufacturing and overseas manufacturing partners.

+ Used knowledge of the market, process and skills in ideation, research, sketching, critical thinking and software such as Adobe CC, Solidworks and Keyshot to passionately create successful, meaningful and competitive products for the intended market.

+ Worked collaboratively in cross-functional teams with sales, marketing, graphic design, engineering and manufacturing partners.

+ Ideation, sketching, rendering and illustration of Nike Town campaigns, fixtures and layouts for DTC North America

+ Ideation, sketching, illustration, and 3D modeling
+ Design and build custom mobile presentation boards for corporate offices
+ SolidWorks 3D modeling for outdoor gear industry
+ Design and build custom food truck
+ Account management including generating leads, bidding jobs, managing project budget & costing, material and purchasing decisions, effective client communication, directing and coordination of subcontractors
+ Completed projects on budget and to customer specifications

+ Conducted research in conjunction with Sales & Marketing on use of dental operatory in order to evaluate user flow, and determine best placement of medicaments, disposables, trash and sanitizers
+ Designed dispensing cabinet in operatory that integrated functional design, serviceability and dental professional specifications based on research
+ Created visualization of concept and ideas through storyboards, sketches, Rhino modeling and foam core modeling to present and illustrate design concept
+ Communicated final concept utilizing written and verbal presentation skills to Heads of Product Marketing, Engineering and Manufacturing as a future product line and business segment

+ Designed products for major home goods company including early conceptual stages, research, communicating rough concepts with hand sketches, visualized concepts and ideas, created proof of concept models, created spec sheets, refined design concept, photorealistic renderings, and SolidWorks 3D model databases for prototyping and manufacture in China
+ Conducted and utilized market research to create in-depth marketing trend reports and generate design concepts
+ Collaborated with team members to develop ideas, comprehensive design projects and presentations
+ Developed compelling visual communication materials, including presentations, printed materials, technical drawings