Bo Chang

UX designer, Kollmorgen Automation AB, Gothenburg, Sweden
Work in agile process of framework to offer UX input for toolset of self-driving robot system. Deliver value-based innovation solutions based on use research and new technologies, to help increase customer satisfaction and  business growth.
Offer design solutions to run digital marketing campaigns and traffic data analysis which increased traffic and leads by 15%. Apply the brand identity in marketing content to improve the brand image. Define go-to-market strategies for new products. Launch keywords and social media campaigns (Google, Baidu, Facebook, LinkedIn, Wechat). Explore new channels in Asian market. Measure impact in Salesforce and take data driven decisions to improve the SEO and conversion rate.
On boarding young UX designers, built the UX team and created a design guideline to the UX product development in order to match the company’s high-tech brand identity. 
Projects:
• Brand identity
• Digital marketing SEO and CRO
• Asian market product localization
• CeMAT Aisa trade show
• UI component library
• UX Design guideline
• User study (Gemba)
• Commissioning application
• AGV Visualizer
• Touch screen HMI

Worked as a consultant in HMI interaction design project infotainment system in Volvo cars. Design the new interface for MCA, SPA (touch-screen) project.
Design and optimize the UX solution for both Europe and Asian market. Responsible of HMI testing and drive negotiations with Japanese supplier and project stakeholders.
Function area:
• Phone
• Wireless Charger, NFC
• Connectivity
• TV
• Vehicle functions
• Audio
• Navigation
• Android Auto
• Apple CarPlay
• Speech control
• Asian market interface localization