Field Methods Project:
Problem: Create a new design that tracks your daily exercise and reports it back to a fitness trainer. You have the option of signing up with a group of friends, so that you are all responsible for the number of days you project you will work out, for a stated amount of time, which will then go to the fitness trainer.
Goal for this project:
The goal for this project was to study the motivation behind people using such a product.
Tasks:
• Discuss methods for defining the user population in this market
o Use either market segments or personas, supporting your choice
• Identify the optimal technique(s) to conduct research and collect data.
• Create a protocol for the questions you would ask one defined user population, for one technique.
