Catinca Ghiea

Accessories lincenses: timewear, jewellery, costume jewellery, eyewear, socks&tights and umbrellas

Manage all steps throughout the entire design and product development process.
Trendresearch and trendanalysis, for all categories and all gender
Market research, fair visits and storechecks.
Internal cross check for a perfect allignment and strategic fit.
Define, create and deploy design briefings and/or design direction for all relevant license partners
Define color cards and product concepts for each product category
Key person for all design relevant questions for licence holder design team and ESPRIT internal
Strong teamwork with ESPRIT license managers and merchandise managers
Mentor licence holder design teams in the following areas:

create ESPRIT products
underline ESPRIT brand direction
achieve briefed goals and expectations
oversee and guide extern design work
strengthen ESPRIT product language

mutabel - thread it!

Convertible, flexibel, variable
Readymade products, as well as individually aligned concepts,
starting from little objects through to huge installlations.
Personalized ideas in private spaces – Customized public appearance

mutabel offers a selection of designs for individual wall creations.
Each element is placed in a box, including pins, elastic thread and instruction manual.
There are a variety of coloured threads available to choose from for each design.

No matter what you are looking for, we can thread it with you.

Accessories lincenses: timewear, jewellery, costume jewellery, eyewear, socks&tights and umbrellas

Trendresearch and trendanalysis, for all categories and all gender
Market research, fair visits and storechecks
Creation of trend concepts/directions for extern licence holder design team in terms of brand and product language, colours, materials, prints & graphics
Provide these teams with ESPRIT linking elements, like prints & graphics, materials & colours
Key person for all design relevant questions for licence holder design team and ESPRIT internal

Mentor licence holder design teams in the following areas:

create ESPRIT products
underline ESPRIT brand direction
achieve briefed goals and expectations
oversee and guide extern design work
strengthen ESPRIT product language

Strong teamwork with ESPRIT licence managers and merchandise managers

Creation of brand and target group focused collections for soft items (scarfs, hats/caps, gloves) woven and knitted
Computer generated developments, pattern repeats and elaboration of reproducible conceptual designs for the own product class and for the whole design team
Administration and tracking of the collections / samples until salesmen samples status
Independent development of own design concepts, as well as creation of the sketches, focused on artwork related styles
Selection of fabrics and details for the relvant product class
Independent development of details and labels for the relevant product class or artworks
Autonomous creation of technical drawings with detailed measurements and descriptions
Presentation of all collections, preparations and wrap ups
Creation of mood- and colour boards, as well as papers for all product meetings
Artwork, trend research and market observation, carving out the most important tendencies for materials, prints, shapes and colours
Business related travel to supplier & producer facilities, trade fairs and events, as well city trips for inspirational or market research purposes
Creation of the half year concept in cooperation with the design team
Autonomous preparation, creation and finalization of the prints & graphics for the half year concept

The start
I took the chance to enter the fashion world as a jewellery and product designer by starting firstly from scratch, as a design assistent.
But not for long. Already after 2 weeks and due to the urgent need for a textile designer, I entered

The next level

Development of own design concepts across all product classes (soft items, belts, bags, small items)
Responsibility for textile design and work development on behalf of the division.

Next to

The daily workflow

Administrative support to the designer - Creation of sketches respectively update the styles
Preparation of all documents to accompany a collection as well as despatch to suppliers and agencies
Assistance in the preparation of mood and colour boards and merchandising sheets, in cooperation with
the entire design team
Preparation and postprocessing of collection meetings
Assistance in generation of technical and detailed descriptions
Ordering, monitoring and tracking all samples (prototypes, sales samples and pre-production samples) if
applicable, attending fittings
Despatch of colour standards to suppliers
Preparation of sales documents for the sales department

If someone asks me, how this profession matches to my design skills, it is always a pleasure to answer:
Creativity, accuracy, patience, sense for colors and forms, knowledge of materials. Only to name a few.
I am specialized in gold and ceramics restorations and I used my learnings also as a fundament for my jewellery design.
For example - to create,cast and finish a crown or a jewellery piece follow exactly the same steps and procedures.
Actually there exists far more overlappings, in materials, tools and skills, than someone would think in the first place.

Replacing partial or total loss of natural teeth by constructing partial or full dentures
Restoring natural teeth by fabricating crowns and bridges
Constant cross-checking of color and fit with the patient face to face, while rebuilding the natural teeth
Completing implantology procedures by fabricating prostheses to fit implants
Constructing prostheses
Making models of the mouth and teeth from impressions of the patient's mouth
Building-up wax replicas of the teeth on the model
Encasing the wax in a mould material and melting away the wax
Replacing the wax with metal, or ceramic materials to make the replacement appliance
Polishing and finishing the appliance prior to its being placed in the patient's mouth by the dentist