Concept graphics detailing the journey map of a user through the customer experience center
Concept diagram of a journey map detailing the experience of using the application on the city model
Concept rendering of the user experience during the use of the AR application on the city model
https://www.youtube.com/watch?v=kGkFysMtdzE
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Augmented Reality Interactive Guide

The Augmented Reality Interactive Guide is an Augmented Reality application developed by myself and a student from Wellesley for Turkish Telecom. It is a conceptual application which explores the experience of a user through a museum-style retail space. Our goal was to create an application that helped Turkish Telecom project a tech-savvy image while creating an informative and entertaining experience for their customers when they visited Turkish Telecom’s new Customer Experience Center.

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Cecile Lu
Designer + Maker Cambridge, MA