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Executive Director, Design & Brand
WD Partners
Nov 2011 - Present (13 years)
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Creative Director
Chute Gerdeman
Sep 2007 - Dec 2011 (4 years 3 months)
Working with a multidisciplinary team, I lead retail, restaurant, and CPG projects – ensuring the highest quality of brand-right creative output and customer experience, while effectively developing scalable concepts that result in increased sales for my clients.
Clients:
Lowe’s, Domino’s Pizza, Walmart, Swiss Farms, Hanes Brands in China, Delaware North, Scotts Miracle-Gro, Sodexo, and VF Corporation
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Creative Director
Interbrand Design Forum
Sep 2005 - Sep 2007 (2 years)
As a creative director at Interbrand Design Forum, I led groups of multidisciplinary teams on retail, CPG, identity, and packaging design initiatives. Utilizing strategic insights and thinking, I worked to develop the overarching idea for project engagements, and oversaw the visualization of the concepts.
Clients:
Procter & Gamble, Frito-Lay, Gold's Gym, Cadbury/Halls, Lear Corporation, Golfsmith, Honda Europe, and Tasti D-Lite.
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Graphic Designer
FRCH Design Worldwide
Dec 2004 - Sep 2005 (9 months)
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Graphic Designer
FITCH / RPA
May 2001 - Dec 2004 (3 years 7 months)
During my time at RPA (Purchased by Fitch), I had the opportunity to work with some of the industry's best, learning all about branding, retail, and customer-centric design. I feel lucky that this was my first job out of school. During my time, I participated in a wide array of retail/identity/packaging projects, and eventually had the chance to be design lead on a variety of key project initiatives.
Clients:
Best Buy, Aldi, Home Depot, Kodak, Circuit City, Blockbuster, UPS, Whirlpool, and Sprint