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Senior Graphic Designer
Hasbro
Burbank, CA
Jul 2018 - Jan 2020 (1 year 6 months)
Senior Graphic Designer partnering with multiple entertainment studios focused on global packaging & branding design across
Action/Boys brands including: Ghostbusters (Sony), Overwatch (Blizzard/Activision), Trolls (Universal) and Transformers
(Hasbro).
• Ideated, designed, routed & delivered packaging, marketing & event branding mechanicals to internal global partners via
Digital Asset Management systems (DAM) (Jetpack and CSP)
• Leveraged product segment to develop design briefs and to produce & direct lifestyle & product photoshoots for packaging &
social media assets
• Central point of contact between internal & external illustrators, cross-functional team & executives, keeping all stakeholders
up to date on design status; working collaboratively to refine design & discover efficiencies throughout the development &
delivery process
• Managed concepting & hi-res print finishing development with external vendors
• Led trade show booth design & product packaging displays, aligning with studio partners and internal cross-functional team
members to deliver hi-res mechanical files for print & installation
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Production Manager | Graphic Designer
Saban Brands
Los Angeles, CA
Jul 2014 - Jul 2018 (4 years)
Responsible for managing the art production team and pipeline focusing on 360 entertainment & lifestyle marketing campaigns,
style guide development & delivery, asset management protocols and creative production efficiencies.
• Led production & localization of key art adaptations, branding campaigns, style guides and trade show design & collateral
• Led global graphic design & production development for first-ever Saban-produced theatrical film, “Power Rangers” (2017)
• Translated complex 360 campaigns into succinct asset list used to map out creative components with detailed spec
requirements & delivery timelines
• Developed & implemented “Do’s and Don’ts” specifications for print & digital creative assets leveraged by internal creative
teams and external partners
• Managed company-wide font server and partnered with IT department for integration and roll out plan
• Led server migration process across acquired Saban properties to Hasbro internal server system. (CSP)
• Managed production project budgets and negotiated SOW terms with external vendors
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Graphic Designer
Danaher, Corp
Anaheim, CA
Oct 2011 - Aug 2013 (1 year 10 months)
Managed creative team for Axis|SybronEndo consisting of two graphic designers. Responsible for print advertising, websites, promotional emails, packaging, direct mail, product launch material and product photography.
• Managed production workflow & development across creative asset suite (catalogs, mailers, advertisements) from design, layout, copywriting & proofreading through final print production
• Led rebranding and created a new corporate style guide to rebrand existing material and packaging for 1,200 skus and 15 newly acquired product lines
• Tradeshow booth design & marketing collateral for 5 global shows annually (Booth wraps, sell sheets, etc.)
• Shot, edited & retouched product photography for catalogs, sell sheets, and packaging.
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Graphic Designer
Urgent Gear
Los Angeles, CA
Mar 2011 - Oct 2011 (7 months)
Project managed the daily procedures necessary for designing and producing 5 lines of apparel.
• Designed tech packs, hang tags, catalog layouts and marketing materials for seasonal look books and catalogs
• Assisted in both the in-house and on-location photo shoots
• Shot, edited & retouched fashion photography for internal line sheets and consumer-facing catalogs
• Coordinated lines, looks, inventory and design of the distinct showrooms
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Production Manager | Graphic Designer
Ridgewood Press
Ridgewood, NJ
Apr 2008 - Oct 2010 (2 years 6 months)
Responsible for customer orders from design to delivery. Managed customer service, designers, pressmen, inventory, and shipping and receiving.
• Increased production 20-25% by developing and implementing a new digitized pre-press and plate making process
• Scanned, formatted, and proofed all pre-press jobs for quality, grammar, color correction/separations, bleeds and layout
• Assisted in design and distribution of marketing materials for both direct mail and email