Cathie Guevara

Fulfills a critical role at this $17B producer of global consumer goods, retail, and sports apparel, with a focus on leading all phases of high-profile design projects, from concept through to delivery of final results. Leverages broad and deep insight into current trends, use of color, technologies, and consumer demands and preferences. Capable of adapting and taking over any project at any stage to navigate it to completion. * Effectively collaborates with teams to achieve all project milestones and deliverables on-time and within budget serves a key role building designs for professional sports leagues that include the NFL, NBA, NCAA, NHL, MLS, and UFC, incorporated into both Adidas and Reebok brands. Recognized for thinking outside of the box to create the headwear for the 2015 NBA Finals and the 2016 NBA Finals, both recognized and shared widely on social media. * Designed the NBA Champions headwear in 2016, adding new elements to the design and achieving record sales. Sales results encompassed $414,589 for Finals 2015, $1,046,887 for Finals 2016, and Champions headwear achieving $3,481,097 in revenue. * Works with a network of offshore production factories to bring designs to life partners with stakeholders in Design, Product Lifecycle Management, the Design Director, and vendors. * Successfully identified opportunities to incorporate innovative trends, concepts, materials and designs into apparel, accessories and packaging. * Led the design of complex graphic illustrations for use in packaging, stickers, labels and hangtags that established design leverage for adidas finished products. Cathie Guevara Page 2 * Instrumental in leading design decisions that sparked growth in the NFL market to over $50MM annually improved overall profits across all professional sports markets through the effective management of color, fabric, and graphics. * Served as the Lead Desi...

Provided key support to senior designers and management at this producer of sports equipment and apparel, ensuring the achievement of all design goals while maintaining compliance with budget parameters. Led the creation of product design boards and other inspirational resources for the benefit of senior designers. Innovated design themes to guide sales and marketing initiatives. Retained in a design role following the acquisition of Reebok by Adidas. * Researched patterns, gauges, and textures to refresh repetitive product line, introduced new materials to update line which increased product sales. * Co-developed NFL, NBA, NCAA, NHL, and MLS league logo reference guide, which was utilized to ensure consistency in logo placement, size, and color, allowing designers to save time in product design process. * Served as the architect of floor plans for multiple sales and marketing events

Assumed a leadership role as the Production Artist and Senior Production Artist in charge of meeting the needs of corporate clients at this $5MM apparel company. Led the development of eye-catching designs for major accounts that included Aramark, overseeing internal design projects, promotional marketing, corporate branding, and imagery. While serving as Senior Production Artist, assumed additional responsibilities as Quality Control and Coordinator. * Developed advanced expertise in drawing silkscreen designs and intricate vector based embroidery designs recognized as one of the most prolific producers, able to meet aggressive deadlines. * Coordinated and led discussions with sales teams to educate individuals on art requirements and resolved art-related issues. * Served as a trusted advisor and subject matter expert, providing guidance and direction to colleagues on procedures, standards and software led staff training in the development of graphic images for embroidery and screen print production using software applications.