Cat Dunn

Responsible for creating and maintaining style guides for all product photography and videos. Operate with a solid grasp of the west elm aesthetic and brand identity. Elevate and evolve the site aesthetic while supporting the overall brand direction. Collaborate daily with VP creative director and design team. Maintain positive work environment with high creative standards. Collaborate with merchandising team on new product assortments and how to present them visually to our customer. Using knowledge of UX and mobile design to create imagery and shopping experiences that translate well for mobile ecommerce. Oversee a team of stylists and photographers to ensure concepts and brand vision are compelling. Supervision of E-commerce photography (both video and still life).Manage talent for photo shoots and multiple sets at once; research Photographers, Stylists, and Shoot Locations. Facilitate pre and post production of shoots. Operate within budget standards and time constraints.

Responsible for both developing and leading a small team of designers to create high-level design concepts for seasonal branding efforts and user experience components of West Elm’s digital channels, as well as participating in this concepting and execution. Involved in cross-channel projects and managing communication with digital partners to find solutions that solve both creative and business needs. Responsible for all Art Direction of digital feature photography. Partner with Site Manager and Front End Developer to lead & execute UX/UI projects.