Peter Raphael Castro
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About
Results-driven Creative Director with a proven track record of developing and executing impactful visual strategies for prestigious cultural institutions and renowned brands. Adept at conceptualizing and implementing cohesive brand identities across various channels, including print, digital, and large-scale environments. Skilled in leading cross-functional teams and fostering collaboration to deliver exceptional creative solutions. Proficient in Adobe Creative Suite, with expertise in design, illustration, and photo retouching. Recognized for trend forecasting abilities and forward-thinking approach. Fluent in English and Spanish.
Specialties: Creative Direction, Branding and Identity, Exhibition graphics and production, Apparel graphics, Art direction, Product photography, Photo manipulation, Creative concepts, Typography-grafitti/street handstyles. -
Education
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Advertising DesignFashion Institute of Technology1999 - 2002
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Graphic DesignMiami Dade Community College1996 - 1998
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Experience
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Creative DirectorAcademy Museum of Motion PicturesLos Angeles, CAJun 2019 - Sep 2022 (3 years 3 months)Directed, conceptualized, and executed the first-ever overall creative vision and branding for the Academy Museum, including exhibitions, screenings, programs, events, and marketing campaigns.
Established the visual identity in areas of architecture, marketing, exhibition scenography, promotional graphics, marketing campaigns, commercial products, and retail.
Coordinated efforts to ensure creative alignment across all channels in digital, print, and on-site applications.
Recruited, trained, and mentored team leads and managers; supervised the development and work completed by the creative department.
Managed budgets and resource allocation. -
Lead Graphic DesignerGuggenheim MuseumNew York, NYMay 2011 - Nov 2018 (7 years 6 months)Conceptualized and developed graphic concepts for major art exhibitions, including exhibition graphics, advertising, promotional materials, and institutional communications.
Managed the production and implementation of the institutional visual identity, ensuring visual and conceptual coordination across channels.
Worked closely with Creative and Marketing Directors to define and differentiate the Guggenheim Museum within the cultural sector.
Collaborated on location scouting for photoshoots and constructed layouts for seasonal lookbooks. -
Commercial PhotographerMacy's EastSep 2005 - May 2011 (5 years 8 months)Style, compose & shoot various merchandise for Macy’s nation wide catalogs & newspaper advertisements. Work closely with art directors and stylists in preparing shots and meeting deadlines. Process, composite and retouch shots. Catalog and manage images using Phase-One, Photoshop & Indesign applications. Assemble & construct sets for photo-shoots. Experienced in handling various camera and lighting equipment.
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Co-Founder / Creative DirectorPrincess of the PosseApr 2008 - Apr 2011 (3 years)A NYC based womens fashion line. We produce clothing that blur the line between high end and streetwear using smart graphics on quality fabrics and silhouettes. Our runs are short and very limited, catering to those who desire very exclusive & quality products.
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Visual Display / Graphic DesignerCanal Jean Co.2003 - 2006 (3 years)Develop seasonal in-store displays from concept research to final installation. Aided in the design and construction of display tables, shelving and other display fixtures. Managed and handled all aspects of marketing from design and graphic layouts for signage, advertisements, flyers, etc.
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InternFat Beats2003 - 2004 (1 year)Being Hip Hop
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Awards
Second-place award in the 2018 AAM Museum Pubs Design Competition.
Honorable Mentions in the 2012 & 2018 AAM Museum Pubs Design Competition. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@castrocreative, member since 2009
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Following 39
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Followers 18
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