Mario Vinicius Cassaca, Creative Producer in São Paulo, Brazil

About

QUALIFICATIONS

Planning and management of advertising creative projects, television branding and online marketing.

TV and Online Production, developing new content formats, finding opportunities on channels programming, creating branded content projects.

Internet business developer focused on monetizing websites, traffic growth, user retention and social media awareness.

I have been developing web applications and websites since 2002.. Substantial knowledge on new technologies developed like APIs integrations and Social Media.

SPECIALTIES

- Manage design structures

- Online/offline communication

- Search Engine Optimization techniques

- Marketing Online

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Planejamento e gerenciamento de projetos criativos para televisão e marketing online.Produção para TV e Web desenvolvendo novos formatos de conteúdo, procurando oportunidadesna programação dos canais e criando conteúdos patrocinados.

Focado no desenvolvimento do negócio e monetização dos websites, crescimento de audiência eretenção dos usuários além do direcionamento da comunicação em mídias sociais.

Tenho desenvolvido aplicações web e websites desde 2002. Sólidos conhecimentos em novastecnologias de desenvolvimento como integrações de APIs e Social Media.

Especialidades:

- Gerenciamento em estruturas de comunicação

- Planejamento e Produção de projetos especiais

- Comunicação Online/Offline

- Técnicas de Search Engine Optimization

- Marketing Online

Education

Extension course MTHFCKR: Designing and Planning online

Perestroika

2009 - 2009

Internet isn't a medium. Internet is a living environment with its own rules. Therefore, these rules change every day. People, who don't understand this, can not relate deeply with the online world, therefore lacking the capacity to create strategies for this ever changing environment.
Extension course Click Planning - Account Planning

Escola Superior de Propaganda e Marketing

2008 - 2008

Extensive panel regarding account planning, discussing the different concepts of the area. Providing models, techniques and the ability to actually develop those in order to create a strategic and creative communication plan. - O curso apresenta um painel contemporâneo sobre o universo do planejamento criativo em comunicação. Através do debate de seus diferentes conceitos, possibilita um melhor entendimento de suas ferramentas, focando principalmente no exercício prático de seus papéis. Aplica técnicas utilizadas em todo o mundo e gera massa crítica de debate sobre seus resultados.
Graduation Degree in Advertising and Marketing

ESAMC - Escola Superior de Administração, Marketing e Comunicação

2002 - 2006

Experience

Creative Producer

Fox Sports

Aug 2011 - Present (13 years 4 months)

Creative Producer & Performance Enhancement
Managing design and strategies of the website and social media:
• www.foxsports.com.br
Creative Producer

Fox International Channels

Jan 2011 - Present (13 years 11 months)

Developer of FOX Channels: FOX, FX, Bem Simples, Nat Geo
• www.canalfox.com.br
• www.fxbrasil.com.br
• www.bemsimples.com
• www.natgeo.com.br
Creative Producer

Myspace

Mar 2010 - Jan 2011 (10 months)

Developer for communities, special products and rich contents
Art Director Digital

Capella Design

Sep 2009 - Feb 2010 (5 months)

Planner and Online Art Director, interactive and motion designer.
Art Director Digital

Tempo Digital

Sep 2008 - Aug 2009 (11 months)

Building Coordinator and Digital Planner.
Art Director Digital

Duplo M Comunicação e Marketing

Aug 2007 - Sep 2008 (1 year 1 month)

Online Art director, interactive and motion designer.
Web designer

Bravos Comunicação

2005 - 2006 (1 year)

Skills

Elsewhere on the Web

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On Coroflot

@cassaca, member since 2009

Following 80
Followers 33

Mario Vinicius Cassaca

Tenure Track Open Rank Position In Markets, Innovation And Design

3D Digital Design Lecturer