Carra Janssen

Leadership & Management
• Lead integrated marketing and advertising projects
• Highly skilled in working with cross-functional teams to carry out effective campaigns
• Supervise a team of three designers and work closely with the director of marketing and communications to develop strategy and setting team goals
• Clearly communicate job expectations; planning, monitoring, and appraising job results; coaching, counseling, and helping to develop and enhance staff skills and contributions
• Responsible for strategy, integration and execution of design projects.
• Manage day-to-day requests, intake of creative briefs, resource planning and project planning to ensure effective project operations and deadlines are being met
• Coordinate with internal creative, marketing resources and stakeholders to effectively execute short and long term projects
• Analyze project workflow, details and deadlines
Serve on cross-functional teams as necessary including, Asana project management, web
• maintenance, UX and managers ops team
Negotiate with printers and mail houses for the best prices. Work with printers/mail houses and
follow through until jobs are completed. Review and approve print orders performed by
• members of the team
• Manage budget and purchase order process
Review surveys, statistics, trends, forecasting media, business plan, etc. to recommend ways NATP can better market to members and potential members

• Advanced graphic design skills for print and digital production
• Design logos, stationery, flyers, invoices, brochures, postcards, apparel,
gift certificates, banners, signs, mass e-mail files, presentations, etc.
• Design displays, booth layout, and flyers for tradeshows or events
• Work one on one with customers to create a unique design
• Specialize in visual and written strategy, layout, development, electronic production for print media and bringing design ideas from concept to execution

Creative lead, working with the owner, other graphic designers, inside
sales teams and outside sales teams to create a vision for products
sold and to create high-end designs for customers
• Utilize my expertise and guidance to make sure creative team
members work together
• Manage the graphic design team as well as other production
employees and creating computer generated vinyl and/or full-color
graphics output that can be weeded, cut and applied or printed
and mounted to a substrate
• Prioritize each day to efficiently and cost-effectively schedule
the workflow of jobs needing graphic design
• Invent new ideas for branding, advertising campaigns and marketing
• Understand design and smart copy, analyze trends, and recognize
fresh approaches to advertising
• Regularly meet with company directors and clients to explain
campaign strategies and solutions
• Oversee client pitches and proposals and oversee profitability,
deliverables, and timelines
• Work with co-workers and customers with file transfers, FTP access,
photo library options, online proofs, etc.
• Determine size and arrangement of illustrative material and copy,
select style and size of type, and arrange layout based upon
available space, aesthetic design, and production
• Prepare comprehensive illustrations, sketches, layouts, and copy for
print reproduction according to instructions of client or supervisor.
• Remain actively involved in hiring and training graphic design staff