Carra Janssen

• Responsible for the overall design from concept through completion
and the visual brand identity of NATP’s internal and external
communication materials in all mediums, print or digital
• Oversee the design and production of NATP textbooks, presentations
and other resources used in delivering education. This includes
managing design projects with other teams, team members and
contracted designers, videographers and photographers
• Supervise a team and work closely with the director of marketing,
communication, and business development in developing strategy
and setting goals
• Responsible for strategy, integration and execution of design projects
• Manage design work created to ensure it follows our brand guidelines
• Design external communications with NATPs brand as well as
develop creative designs for special projects. Projects include,
brochures, website graphics, email graphics, postcards, posters,
infographics, social media graphics and ads, publication ads,
video editing and production and graphics.
• Assess team skills and assign tasks that align best with the abilities
of each employee. Clearly communicate job expectations;
planning, monitoring, and appraising job results; coaching,
counseling, and helping to develop and enhance staff skills and
contributions.
• Create regular opportunities to meet with team members to offer
guidance, feedback. collaboration and critique
• Serve on cross-functional teams as necessary including, Professional
Practices, Web Maintenance, UX and Managers
• Negotiate with printers and mail houses for the best prices. Work
with printers/mail houses and follow through until jobs are
completed. Review and approve print orders performed by
members of the team
• Review surveys, statistics, trends, forecasting media, business plan,
etc. to recommend ways NATP can better market to members
and potential members

• Advanced graphic design skills for print and digital production
• Design logos, stationery, flyers, invoices, brochures, postcards, apparel,
gift certificates, banners, signs, mass e-mail files, presentations, etc.
• Design displays, booth layout, and flyers for tradeshows or events
• Work one on one with customers to create a unique design
• Specialize in visual and written strategy, layout, development, electronic production for print media and bringing design ideas from concept to execution

Creative lead, working with the owner, other graphic designers, inside
sales teams and outside sales teams to create a vision for products
sold and to create high-end designs for customers
• Utilize my expertise and guidance to make sure creative team
members work together
• Manage the graphic design team as well as other production
employees and creating computer generated vinyl and/or full-color
graphics output that can be weeded, cut and applied or printed
and mounted to a substrate
• Prioritize each day to efficiently and cost-effectively schedule
the workflow of jobs needing graphic design
• Invent new ideas for branding, advertising campaigns and marketing
• Understand design and smart copy, analyze trends, and recognize
fresh approaches to advertising
• Regularly meet with company directors and clients to explain
campaign strategies and solutions
• Oversee client pitches and proposals and oversee profitability,
deliverables, and timelines
• Work with co-workers and customers with file transfers, FTP access,
photo library options, online proofs, etc.
• Determine size and arrangement of illustrative material and copy,
select style and size of type, and arrange layout based upon
available space, aesthetic design, and production
• Prepare comprehensive illustrations, sketches, layouts, and copy for
print reproduction according to instructions of client or supervisor.
• Remain actively involved in hiring and training graphic design staff