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Pedalusp Bike Sharing System
Pedalusp is the electronic bike sharing system of University of Sao Paulo. Users can easily free the bike by means of an ID card. Special attention was given to ergonomy as well as to possible vandalism. Maintenance access to the bike locking system was designed to prevent breaking-in.
I was personally responsible for the product design, branding and corporate identity design.
Team: Ricardo Amigo, Maurício Villar e Maurício Matsumoto
