Carl Waters

Responsibilities:
Concept development and idea generation
Translating and interpreting strategy into a creative solutions

Genuinely creative, overflowing with ideas

Effective communicator and phenomenal collaborator
Diplomatic, with great interpersonal skills and enthusiasm

Flexible multitasker who prioritizes their time efficiently
Proactive, organized, and solutions obsessed

A self-starter who constantly identifies opportunities for creative problem solving

Working independently or within a team to achieve goals

Collaborating and working with account service to manage projects

Clearly presenting ideas to both agency colleagues and clients
Skills/Experience:

Full Adobe Creative Suite and have Vendor relationships

Collaborate with all members of the brand team on conceptualizing, designing & executing graphics and branding f
or a variety of mediums and for special projects as assigned and deliverables

Brand storyteller CREATE AND IMPLEMENT BRAND GUIDELINES

Contribute to and oversee excellent digital, print, and design work consistently.

Translate complex conceptual and strategic ideas into graphic design solutions.

Design ambitiously, with a command of typography, composition, messaging hierarchy, and balance.
Present and explain their work fluently to internal cross-functional project owners.
Mentor Jr. Designers and/or Designers and effectively delegate work based on workload, capabilities, and experience.

Select, Ceative Brief, and effectively Art Direct outside collaborators (Photographers, Illustrators, Developers, and Designers) to create their best work.

Lead by example: Independently managing their time well, highlighting resourcing issues or challenges, and offering solutions where appropriate.

Zurvita is a Health and Wellness company in the Direct Sales Industry based in Houston, Texas. I had the honors of rebranding the company from ground zero starting with all their existing packaging including a sales/business kit, consumable products, website, collateral, videos, social media channels down to their Logo. Marketing strategies and programs included a broad range of traditional, digital/blog, social media as well as ownership of website and internal and external messaging channels. CRM was used to connect and support field entrepreneurs, with a belief that internal transparency is an essential ingredient for a vibrant corporate culture. * Increased sales revenue from $79 million in 2015 to $102 million by end of 2016 * Rebranded Zurvita in 2016 from product packaging to corporate website to print collateral * Restructured Marketing department including overseeing marketing projects, deadlines and budgets * Managed and directed all marketing/creative staff and ensure brand objectives and strategies are met * Shepard all projects from print to digital concepts to completion to ensure deadlines and budgets * Monitor market competitor and industry trends as well as identify their impact on existing/social strategies * Experience managing all outside agencies/vendors and the creative process

Watch video:https://www.behance.net/gallery/59558693/Zurvita-Zeal-for-Life-3D-video-of-new-packaging

SUCCESS Partners is a 30 year old In-house agency for the Direct Selling industry based in Plano, Texas. SUCCESS Partners provides strategic and creative solutions for the industry. I oversaw and managed the creative for Success Magazine a consumer newsstand publication as well as managed all creative, branding, marketing, digital, videos concepts, packaging and business kits for clients such as: Tyra Banks Cosmetics, It Works, Amway, LeVel, Stream Energy, Usana, Nerium, Isagenix, and Team BeachBody to name a few. * Developed from conception to execution all corporate branding from product packaging to consumer magazines * Increased publication sales revenue from $16 million a year to $65 million in 3 years * Relaunched/rebranded 100 year old Success magazine * Launched in-house creative department and managed a creative staff of 10 creatives and production * Shepard all marketing from print to digital projects to ensure deadlines and budgets * Ensure brand consistencies, objectives and strategies are met