Carlos Pelaez

Enhance the aesthetics of multiple product packages and update corresponding marketing materials. Communicate efficiently with product development team to design packaging and supporting materials of new products. Photograph new products and old products for marketing materials and website. Create 360 videos of products for website. Organize files according to internal system.

• Assist the marketing communication team in updating print collateral to adhere to the new brand standards
• Collaborate with the Senior Web Developer to create graphics for the external and internal websites
• Develop the quarterly newsletter magazine in collaboration with the content writer.

• Conceptualize print and digital aesthetics for various national marketing campaigns
• Collaborate with media buying and creative team to produce OOH media advertisements
• Create effective front-end design for landing pages, emails and animated banner ads
• Led the creative process for the Commercial Sales re-branding

• Collaborate with project lead to design and execute marketing collateral for all Himalaya markets
• Assist in social media marketing for Himalaya USA by developing campaign concepts and creating engaging visuals
• Project lead on development of LivNitro+, Curcumin Complete and LiverCare Powder packaging and support materials
• Coordinate with tradeshow vendor and implement tradeshow booth layout and creative enhancements
• Implement social media strategy and execute campaigns to grow PartySmart brand through influencer marketing and digital advertising.
• Develop and execute visual concept for Annual National Sales Meeting
• Manage in-house photography efforts by organizing photo shoots, taking pictures, editing and organizing files
• Direct external photographers in product photo shoots for use in print and digital marketing collateral
• Maintain and organize new and existing digital files