60' x 70' exhibit booth for the 2023 E3 Expo in Los Angeles, which was unfortunately canceled for '23.
The booth was designed to introduce the latest chapter of the Cyberpunk 2077 Universe video game, Phantom Liberty, and so was laid out with different sections representing different districts of Night City, the setting for the game.
The floor plan separated game demo and business areas, featuring private meeting rooms, a business lounge, a staff green room and photo moments while integrating controlled cue spaces.
The aesthetic was directly influenced by the game environment and layered custom elements with repurposed industrial and technical elements to recreate the beautifully chaotic, layered futuristic Cyberpunk universe.
