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UI Designer
Dec 2020 - Present (3 years 11 months)
Playing key roles in bridging the gap between design and development teams with modern tools and workflows, and chipping away at design debt by overhauling the design system and documenting processes and decisions.
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Senior UI Designer
Taytay, Philippines
May 2016 - Nov 2020 (4 years 6 months)
Working remotely and collaboratively with team members from Manila, Melbourne, Pune, and Kolkata, I performed key roles in overhauling the web front-end, admin design and mobile app design of their flagship intranet product GreenOrbit (formerly Intranet Dashboard) with a new living design system as the foundation. I also helped analyze competing platforms, identify preexisting design and usability issues, and bring the platform up to current industry standards.
I initiated retooling the design process by moving away from Photoshop and Illustrator for UI work, exploring the pros and cons of other specialized tools, and eventually endorsing the move to Figma as the company-wide collaborative interface design tool for Design/UX and marketing teams.
I also conducted informal one-on-one training sessions to get other designers familiarized with Figma and its quirks and intricacies.
Other responsibilities include designing custom intranet interfaces, bespoke branding and mobile apps, and helping out the Marketing team with print assets and illustrations.
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Designer
Mandaluyong, Philippines
Jan 2014 - Feb 2016 (2 years 1 month)
I solidified and helped establish the branding and identity of various groups and products under the corporate umbrella including Oxygen Ventures, Infinite Rewards, and ECAL. Provided design support for the largest start-up pitch event in Australia, The Big Pitch. Other responsibilities include designing print assets for brochures, vouchers, booths, marketing assets for member rewards programs, and email campaigns.
UX design work entailed collaborating with product managers to create and iterate on wireframes, site maps, implementing user journeys, finding edge use cases, and smoothing out user on-boarding flows.
I spearheaded and facilitated regular team building through board games and social games that promote quick and critical thinking, and camaraderie across all our teams.
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Web Designer
Makati, Philippines
Dec 2009 - May 2013 (3 years 5 months)
Under the newly formed E-commerce department, we took on the responsibilities of the
Buenos Aires studio handling the entirety of the worldwide and localized web stores.
Redesigned the web store catalog, billing interface, created minisites for major game
releases for Asia Pacific carriers, countless promo banners for both desktop and mobile
platforms all across Asia and Europe, custom themed forums and support sites, and
created new UI for internal tools.
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Designer (Consultant)
NetBoosterAsia
Makati, Philippines
Aug 2009 - Nov 2009 (3 months)
Contracted for three months to work on the redesign and relaunch of Globe’s broadband
services which called for a contemporary, elegant and lifestyle-centric look aimed at the
working adult demographic involving multiple studies and shifts in direction from the
client. I also worked on other Globe projects making new websites, branding, and
advertising material.
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Graphic / Web Designer
Offshoring, Inc.
Pasig, Philippines
Dec 2006 - May 2009 (2 years 5 months)
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Web Designer
Pasig, Philippines
Mar 2006 - Dec 2006 (9 months)