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Digital Marketing Strategist
Self Employed
Summit, NJ
Jan 2014 - Present (10 years 7 months)
• Website Development - launched 3 Shopify Ecommerce sites & multiple Wordpress niche sites (www.autoecmstore.com, www.autoecmcomputerexchange.com, www.mauchstudio.com, www.davidgewright.com)
• Copywriting - articles, product reviews, blog posts, ebooks & proofreading
• SEO - keyword research, SEO strategies & metadata optimization to drive organic traffic
• Social Media - create & manage social profiles to drive traffic to websites
• Paid Advertising - experienced promoting Adwords & Bing pay per call advertising
• Analytics - experienced with Google Analytics, Webmaster tools, Wordpress & Clicky Analytics (each have their useful insights)
• Branding & Graphics - logo design, display ads, infographics & social media graphics
• Photography - product photography, headshots, real estate, creative imagery
• Affiliate Marketing - utilized affiliate marketing programs to generate income with niche sites
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Freelance Luggage Designer
Ricardo Beverly Hills
Jersey City, NJ
Mar 2014 - Sep 2016 (2 years 6 months)
Work with Design Director on product initiatives for Izod and Ricardo Beverly Hills luggage | Graphic Design Support for Marketing Team
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Freelance Men's Bag Designer
PAI Inc.
Jersey City, NJ
Apr 2014 - Sep 2014 (5 months)
Design men's bag line for Original Penguin Brand.
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Freelance Backpack Design
Undisclosed
Apr 2014 - Sep 2014 (5 months)
Design backpack for a couple of guys who are launching a new product line. Signed a NDA so company is confidential.
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Freelance Handbags
San Diego Hat Company
Jersey City, NJ
Nov 2013 - Sep 2014 (10 months)
Freelance job which encompasses Raffia, Canvas and Poly based collections inspired by the Southwest, Woodstock and Safari themes.
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Freelance Dopp Kit Design
Jan Leslie
Jersey City, NJ
May 2014 - May 2014
Trend research & put together design concepts for a men's dopp kit line.
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Senior Merchandiser / Senior Designer / Designer
Bloomfield, NJ
Oct 2008 - Oct 2013 (5 years)
• Develop Go to Market Initiatives for Key Accounts
• Align development efforts with sales initiatives, target margin goals, and to achieve performance metrics
• Collaborate with VP Design, Sourcing, and Sales on line building for all distribution channels
• Research category trends and create compelling reports that illustrate the needs and desires of targeted consumer groups and retail distribution channels
• Lead Designer for Levi's, Champion, C9 backpack and casual bag programs from January 2009 through September 2012
• Designer of key silhouettes which are the cornerstone of Randa's C9 and Tommy Bahama bag business
• Manage licensing relationships, approvals, trend presentations
• Develop factory relationships and best practices in overseas sourcing for backpack and bag category
• Manage and develop entry level design staff and hire interns
• Extensive product development and trend trips to China and Hong Kong
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Designer / Product Coordinator
Dallas, TX
Apr 2007 - Oct 2008 (1 year 6 months)
Designer and Product Coordinator of Backpacks and Bags for Licensed Brands including Warner Brothers, NFL, MLB, NHL and NCAA. Gained invaluable experience working with licensor's and factories on athletic bags and backpacks.
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Designer
Dallas, TX
Sep 2006 - Apr 2007 (7 months)
Men's Belt designer for major retailers. Tandy Brands is a leading designer and marketer of branded men's, women's and children's accessories, including belts, gifts, small leather goods and bags. Merchandise is marketed under various national as well as private brand names through all major retail distribution channels.
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Designer Men's Belts / Production Manager / Production Designer
Dallas, TX
Jul 1999 - Aug 2006 (7 years 1 month)
Designer for Belt's and Men's Accessories:
Designed Daniel Cremiuex, Roundtree & Yorke, Fossil, Arizona, and other Private Label Belts; Contributed to the Fossil Bag line, Contributed to the Men's Gift lines. Gained invaluable leather experience and brand development experience.
Production Manager:
As part of the Fossil Graphics Team I managed a group of entry level designers who were responsible for the building line sheets for the Fossil Leather goods sales and design teams.
Production Designer:
Hired as freelance I was responsible for the line sheets for the Leather Goods teams. I was hired full-time and managed the Fossil and Relic line sheets for a few seasons before I moved to Germany and teach ESL. You only live once so I took a chance on a great experience abroad! I was re-hired by Fossil as the manager of the team when I returned however and have enjoyed what the experiences at Fossil has done for my career overall.