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Freelance Designer
Carl Toti
Jul 2014 - Present (10 years 4 months)
3D modeling/ rendering, P.O.P. display design, 2D design work
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Senior Designer
Envision/ Plastics Plus inc.
May 2002 - Jul 2014 (12 years 2 months)
Designed custom point of purchase displays (POP) in both permanent and temporary materials
(composites/ laminates/ styrene/ metal/ acrylics/ corrugates)
• Interacted with sales and production personnel to meet customer needs and deadlines
• Sketched to convey initial concepts
• Built 3-D renderings and supporting engineering using FormZ modeling software
• Provided presentations for client sales teams to pitch ideas
• Created detailed instruction sheets for assembly
• Generated camera ready art work for screen and offset printing
• Interacted with production personnel to ensure trouble-free construction
• Attended trade shows to observe current design trends
Software: FormZ, Photoshop, Illustrator, InDesign, Microsoft Office (Macintosh)
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Designer
Flair Displays
2001 - 2002 (1 year)
Designed custom point of purchase displays (POP)
• Responsible for creating and executing designs and associated artwork of various P.O.P display projects.
• Independently managed/ prioritized time to ensure completion of projects.
Software: FormZ, Photoshop, Illustrator, Microsoft Office (Macintosh)
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Designer
PCL/ Packaging Concepts Ltd.
1997 - 2001 (4 years)
Designed custom point of purchase displays (POP)
• Managed Design Dept. for one year
• Oversaw Design Dept. hardware/ software implementation
• Interacted with sales personnel to meet customer needs and deadlines
• Sketched to convey initial concepts
• Built 3-D renderings and supporting engineering using FormZ modeling software
• Created detailed instruction sheets for assembly
• Generated camera ready art work for screen and offset printing
• Interacted with production personnel to ensure trouble-free construction
• Represented company at industry trade shows, researched design trends
Software: FormZ, Photoshop, Illustrator, Microsoft Office (Macintosh)
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Graphic/ Package Designer
Weingeroff Enterprises
1996 - 1997 (1 year)
Developed package and product design for jewelry. Work consisted of hand drawn illustrations as well as computer generated art.
Software: Photoshop, Illustrator (Macintosh)
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Ad Layout Artist
Woonsocket Call Newspaper
1994 - 1997 (3 years)
Produced ads utilizing camera ready resource art, computer art, paste-up
Software: Ad Creator (Macintosh)
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Digital Layout Artist
Auto Trader Publishing
1994 - 1996 (2 years)
Produced auto ads utilizing computer art, paste-up and film scanning.
Software: Photoshop, Quark (Macintosh)