Carey Lyn

Drive innovation with empathy helping to define project objectives, elevate engineering packages, market research, users, competitors, trends, & West brand to create ergonomic drug delivery wearables with Bluetooth active sensing. Uplift the brand addressing unmet user needs & further develop advanced product brand identity from previous leadership experience executing I.D. best practices with cross-functional teams. Initiating higher sustainability efforts with West team & partners. 6 Invention Disclosure Patents.

Utilized past leadership & knowledge to teach principles of design/function, problem solving & human factors by working through brand designated or sponsored projects. Ex: Daimler Trucks Sponsored Project.

Branched off to launch an industrial design consultancy after contributing & leading design helping to win awards for companies in various spaces. The name speaks to the passion for design. This brand works to push the boundaries creating new form factors & function for compelling consumer goods in many facets such as product, medical & transportation.

Became the brand’s first Chief Industrial Designer developing industry-leading autonomous products which led to John Deere joint venture increasing revenue $100-500M (IncFact). Directed design of exterior, interior, & UI/UX programs supporting R&D to define the Brand. Set new industry standards to provide user-focused features, safety, enhanced ergonomics, & advanced aesthetics creating more desire for products while mentoring the team. Helped develop engineering packages, marketing images, & accessories. Models: DTS10, D400, STS series, 2 generations of UI/UX, & a new limited production machine. https://www.deere.com/assets/publications/index.html?id=9c01a62f#32

RTT
Managed team’s development of 3D models making 2D designs realized. Produced photo-real images & material shaders for interior/exterior 3D models to evaluate design.

Doritos
Wrote/Developed 'Sling Baby' with a production team, which marketed toward the broad spectrum of viewers who watched the 2012 Super Bowl. It won the USA Today/Facebook Competition among all commercials that aired, setting a Nielsen record as the 'Most-Remembered and Best-Liked Super Bowl Ad.'

Dream Wireless
Developed designs for a mobile electronics device to propel the company from entry-level mobile cases to high-end electronics, increasing sales and brand recognition in the market.

Knot Design
Designed sunglasses for the Melodies line by Mary J. Blige. The designs reflect her personal style and love of 60s eyewear while infusing a fresh, current approach.

Cleveland Golf
Created golf drivers designed to enhance the playing experience through technological feedback and exploring a new form factor, speed boats moving through water/air.

Karten Design
Served on a team designing electronics to aggressively move production products into the high-end audio equipment space with sophisticated materials & unique forms.

Axis Wheels
Designed two new rims for the next generation of wheels in the line-up helping the company to achieve the highest position in after-market sport and luxury wheels.

Real Working Rigs introduced large diecast trucks with moving parts into the line and Super Convoys was scaled up to create play with other diecast vehicles for new buyers and existing collectors helping to make Matchbox the fastest growing brand within Mattel.

Created unique work also paying homage to the Quattro heritage chosen by Audi leadership as lead design themes for the DCC studio described as ‘some of the more aggressive themes for the Audi A7,’ helping to drive sportback silhouettes & graphic features for the brand. Audi models utilizing similar themes are the 2009 A7 Sportback Concept, 2010 A7, A5 Sportback, 2018 A7, 2022 E-Tron GT & upcoming A6 E-Tron. Proposed a new vehicle for the Seat brand.

Designed/Produced 10 trophies presented as Art Center Car Classic Strother MacMinn Awards. The hand-built speed form paid homage to the lines of classic cars, reinterpreted into a new futuristic design. Art Center presented 10 awards for cars that represented the very best in design based purely on overall aesthetic appeal.