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Founder & Creative Director - Hapa Designs, LLC
Caprice Neely
Portland, OR
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About
• Exceptional ability to creatively direct, innovate, conceptualize and design across a broad spectrum of consumer and product types.
• Proven leader with particular strengths in motivating and coaching.
• Twenty plus years of industry experience with an extremely strong background in all stages of the product creation process.
• Effective communicator and accomplished presenter.
• Efficient in incorporating the balance of both creative and process driven disciplines.
• Well versed in all phases of strategic and business planning.
• Particularly resourceful and driven to create the best and most innovative solutions.
• Highly competent in competitive athletic, casual, dress footwear and accessories markets. -
Education
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BA Fine ArtUniversity of San Diego1989 - 1991Departmental honors
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Experience
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Founder/Creative DirectorHapa DesignsPortland, ORNov 2012 - Present (12 years)Product design consultancy specializing in footwear & accessories – Clients included: Converse, G/FORE, Roxy, Teva, Louisville Slugger, Tribella, New Balance, Sorel, Columbia Sportswear, Ping
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Co-FounderPortland, ORDec 2019 - May 2021 (1 year 5 months)Co-founded and acted as Creative Director for the BALA brand, which was created to provide Healthcare workers with Performance Footwear built for their specific needs.
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VP Footwear DesignUnder ArmourPortland, ORSep 2015 - May 2019 (3 years 8 months)• Creatively lead multiple footwear categories with annual revenue that grew from $200million to over $600 million and a team of 12 – 14 designers
• Team culture driver
• Visionary & diverse thought leader who acted as strategic voice for categories managed as well as the brand -
Innovation Lead / Design DirectorNikeBeaverton, ORSep 2005 - Dec 2011 (6 years 3 months)• Led and collaborated on innovation projects & platforms across multiple categories including Flyknit & Lunar
• Co-authored the creation of a new business - Cole Haan FLX - a collection of lifestyle enhancing products inclusive of footwear, outerwear and bags through a true collaboration between Cole Haan craftsmanship and Nike innovation – introduced Lunar technology to Cole Haan, which became top selling styles for the brand
• Responsible for setting the Metro Sport creative direction through seasonal inspiration stories, drafted from Nike brand framework and divisional brand stories, which resulted in revenue growth from $78 million in FY ’06 to $466 million in FY ’08 -
Design DirectorHurley InternationalCosta Mesa, CADec 2003 - Sep 2005 (1 year 9 months)• Accountable for the creative direction, design & development of the men’s and junior’s footwear lines
• Initialization and finalization of the line plan, color merchandising, sku management, setting of wholesale and retail targets -
Design DirectorGBMISanta Barbara, CA2002 - 2003 (1 year)• Responsible for creative direction and product line strategy for the Nautica footwear line
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Design Director / Sr Designer / Designer 2NikeBeaverton, OR1997 - 2002 (5 years)• Member of team of 4 who conceived of the division now known as Nike Sportswear
• Designed Cityknife shoe which won the Shoe Dog award for Most Innovative Product
• Lead designer for women's cross training product.
• Co-developed, designed and pioneered a new concept and technology for reversible footwear
• Created innovative footwear designs for all categories and a variety of specific accounts -
Designer 2 / Sr Model DesignerAdidasPortland, OR1994 - 1997 (3 years)• Designed functional products for specific, in gym end use, walking and skateboarding
• Developed 3D hard and clay models of midsoles, outsoles and new technologies -
Assistant Designer / Model DesignerAviaPortland, OR1992 - 1994 (2 years)
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Awards
Nike Shoe Dog Award - 2003 - Most Innovated Product - City Knife
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Industries
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Skills
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On Coroflot@capriceneely, member since 2012
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