When the Schottenstein Center at OSU was being built, we knew it would be the center of events in Columbus, Ohio. It was a natural instinct to shorten the name, so we affectionately dubbed it ‘The Schott’. Knowing that everything OSU related is always a hit in Ohio, we decided to trademark the name with the idea of creating and selling The Schott branded merchandise. ‘The Schott’ naturally lends itself to sporting events held at the facility. The red and gray logo identity was designed using extra bold red logotype to direct the eye the letters (S-H-O-T) with sport striping connecting the letters and de-emphasized the C and T. Basketball being the ‘big shot’ at The Schott, we designed a graphic with a basketball shooting up from the logo and the ‘hoops’ graphic. For hockey fans, we created a graphic with a hockey puck shooting out from the text. Designs were created for a variety apparel, mugs, drinkware, stickers, hats, bags, backpacks and more...
