Here I develop a complete brand strategy for a new e-tail dropship lingerie business. Starting with the name, Noir Lace, the logo, a black lace heart keyhole with soft curvy logotype and a silhouette skeleton key and the tagline ‘unlock your love’. The e-tail store was designed to create the feel of a physical boutique. The header was designed as a storefront canopy with black lace trim. Carousel image promos were designed as storefront window displays, with featured products underneath to serve as POP displays, designed to encourage shoppers to come in and browse. Product tags were designed to attach to garments with thin black ribbon adorned with a brass key charm. Allowing customers to collect the charms as a keepsake. This tied to our customer loyalty program, where customers are awarded ‘e-charms’ with each purchase and accumulated credits to be redeemed on future orders. Product promo brochures and mail campaigns were designed to promote specific products and seasonal sales.
