Dreamweave began as a side hustle under the name of Bargain Sheet Sets. As the business grew they wanted to up their game with a new name and rebranding. The name Dreamweave and a new logo was developed as part of the brand strategy to establish a clear identity and elevate the brand. For the web site, Dreamweave wanted to reach more customers and expand their product line. Our plan was to weave together the story of Dreamweave – how it began, their commitment to quality, honesty and integrity. With the fabric of the web site in place, we developed content and visuals to engage and inform customers providing detailed information outlining why their fabric is ‘Truly the Dreamweave’. As new products and product lines are added we develop product labels and strengthened the brand through the development of collateral materials, infographics, social media advertising, trade show displays, and develop email campaigns to promote products and seasonal sales.
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