Asked to develop advertising campaigns to promote Darrons contemporary furniture gallery store, without a specific brand strategy in place, my goal was to develop designs that would build upon their existing brand and establish a clear brand identity. First, I designed a logo for their new Comfort Zone section, specifically designed to compliment the furniture lines and existing branding. Next was an ad campaign to promote the opening of Darrons Comfort Zone. This was the starting point for structuring the brand style guidelines for proceeding advertising campaigns: a fall ad campaign for the Comfort Recliner™ sale, in winter an ad campaign for American Leather® Power Recliners, Sofas, and Sectionals, ‘For the Love of Lounging’ was the concept for the February ad campaign, and for Spring, an ad campaign for the Stressless® FREE Leather Upgrade Event. For each ad campaign, the designs were restructured for newspaper ads, email and social media campaigns, and the web site.
