The goal was to develop a brand strategy to introduce Dreamweave’s new line of luxury bamboo fabric bedding. My strategy was to design and develop content that would inform, educate and entice customers by showcasing the luxurious natural qualities and unique health benefits of Bamboo Bliss’ bamboo fabric bedding. The first step was to create the brand name, Dreamweave Bamboo Bliss, and design the logo identity. Next I designed and developed a complete retail packaging solution for each individual product with the goal of developing cost effective packaging that could be repurposed by the consumer. The web site was designed starting with extensive research to determine the most efficient e-commerce solution to give us a strong foundation to build upon. From there I put together a blueprint to promote customer engagement and created visuals to support this. We also wanted to tell the Bamboo Bliss story – their commitment to quality, customer service, honesty and integrity.
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