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Owner & Founder
California R&D Center
1970 - Present (54 years)
California R&D Center was founded on the premise that kid's toys require a unique challenge to develop their curiosity and at the same time create smiles and laughter. It truly is more fun to play while you learn.
For the last 32 years we have developed new and imaginative playthings for mass markets by helping companies take their creativity to the next level. Cal R&D has generated hundreds of new products in all categories while developing new licenses and partnering with existing ones.
Our responsibilities include idea concepts, invention, design, brand expansion, engineering, electronics, model making, sculpting, packaging, product costing and vendor sourcing.
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VP R&D & Licensing
Kandy Kastle
2003 - 2011 (8 years)
Helped this start up company enter the US from a Chinese OEM. Created the products, packaging and named the company. Set marketing strategy and brought in sales personnel, brokers and negotiated for their licensing. Participated in International Trade Shows and continued to build their business at a 150% growth rate per year through successful new products and licenses. Coordinated directly with their design team in Hong Kong while supervising R&D efforts including traveling to China factories to insure quality and compliance.
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President & CEO
Au'some Candies
May 1998 - 2000 (2 years 2 months)
Au'some Candies is a novelty candy start-up company I helped found as a US subsidiary of Candy Novelty Works. Later it grew to be a leading maker of healthy snacks. I was responsible for implementing the sales broker network and planned marketing strategies for future growth with all types of trade. Created all new products and pricing structure while coordinating all R&D activities with the factories.
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VP New Products
Wham-O
1966 - 1969 (3 years)
Responsible for all new product efforts including inventor relations and licensing. Helped bring the Frisbee program into the "sports" world.
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Director of Product Development
AMF Wheel Goods Div.
1962 - 1966 (4 years)
Designed & developed bicycles & ride on wheel goods
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Design Engineer
General Dynamics - Convair Aircraft Division
1959 - 1961 (2 years)
Designed B-58 cockpit interiors and instrument panels and fairings.