Poonam Gupta

Working as a senior copywriter in the digital media for the first time for high power national brands like Nestle, Max bupa, Apollo, Canara HSBC, Airtel Hellotunes, etc..
Regularly participating in pitch process for brands.
Working on SEM & SEO for varied number of clients like PayTM, Airtel, Cleartrip,
etc.

• Heading a team consisting of copywriters and designers.
• Working as a senior copywriter for high power national brands like Delhi Press, TGIF Restaurant, Equal Sweeteners, JCT, Luxoticca (Oakley & Vogue sunglasses). Eldeco Real Estate and Spring Fit Mattress.
• Regularly participating in pitch process for brands such as HCL schools and Indian Express.

• Worked for multiple clients like IMS Learning Resources, ICICI bank, Disha financial counselling, TNT, Neo sports,USHA, Harvest bread, New look, Puri Constructions, Parsvnath Developers etc. on national marketing campaigns, internal HR campaigns.
• Headed the medium sized accounts like Pandhe Constructions, LaseRx Laser Solutions, etc.
• Participating in pitches, brand strategy process and mainline marketing
• Developed website content, ads, emailers, PR articles, web banners, TVCs, audio-visuals, corporate films, BTL plans, etc. worked in sync with media planners and marketing strategists to maximise impact of brand’s promotional campaign.
• Also worked on movie promotions for upcoming movies.
• Worked on public interest campaigns and got shortlisted for Rajasthan Patrika Concerned Communicator Awards & Laadli Awards

•Learnt everything about advertising and assisted senior copywriter at major assignments for major clients like Fortis hospitals, etc.
•Later worked for clients like Maruti, Hindware, Oasis Education, Surya bulbs, ICICI Bank, Tata Indicom for ads, outdoor media, BTL, annual reports, corporate brochures. Basically across various media for numerous clients.