Barbara Y

Collaborated closely with partners, Creative Directors, and Account Executives to develop and execute creative branding solutions across multiple mediums. Designed distinctive brand identities, innovative toy packaging, and eye-catching point-of-purchase (POP) displays. Crafted compelling marketing collateral, including brochures and flyers, and created impactful PowerPoint presentations. Additionally, designed user-centric websites and applications, ensuring an optimal blend of aesthetics and functionality.

Provided creative branding and design solutions, including brand identities, print layouts, campaign branding, and annual reports, for a diverse range of organizations. Worked with clients such as California Community Foundations, The California Wellness Foundation, and the Non-Profit Center of Management to develop impactful and visually compelling materials that effectively communicated their missions and values.

Oversaw and managed projects from strategy and conceptualization through design and final production. Delivered solutions for corporate identity, branding, marketing collateral, packaging, and website design. Managed all aspects of project execution, including research, strategy consultation, client meetings, presentations, and press checks. Directed illustrators and photographers, and coordinated with production assistants, technology vendors, and programmers to ensure seamless project completion.

Notable Clients: California Wellbeing, Disney, Cunard Cruises, Paramount Pictures, Princess Cruises, Showtime, UCLA, USC, Viking River Cruises, and more.

Collaborated directly with Creative Directors and Account Executives to deliver creative branding solutions, including brand identities, packaging, and print layouts.

purchase (POP) display design, as well as corporate and marketing collateral design. Created impactful PowerPoint presentations for various internal corporate divisions and food brands. Collaborated with project managers, overseeing and art directing a team of designers to ensure cohesive and high-quality results.

Worked directly with Creative Directors, Account Executives, and Copywriters to deliver creative branding solutions, including brand identities, innovative toy packaging design, print collateral, presentations, and website design for corporate, toy and entertainment accounts

Produced conceptual layouts and design development, providing integrated branding and marketing solutions for corporate, educational, and entertainment clients. Designed and developed brand identities, packaging, print and marketing collateral, websites, and interactive multimedia presentations.

Provided creative assistance in producing brand identities, print layouts, and production art. Collaborated directly with the Creative Director to develop brand identities and design print collateral.

Responsibilities included logo design, brand development, and package design. Managed projects by providing creative direction to illustrators, photographers, and production assistants, and overseeing press checks. Also assisted with brand audit preparation and focus group analysis.

Responsibilities included logo development, marketing collateral design, dvd menu design, home video jacket design, new media game packaging design and point of purchase displays for the entertainment and interactive gaming industry.

Designed logos, advertisement layouts, and promotional collateral. Provided production assistance for corporate branding and print collateral in the real estate and home builder sectors, including clients such as Talega of San Clemente, John Laing Homes, Coto de Caza, Ocean Trails, and Twelve Picket Lane.