William Buck Insley, Graphic Designer and Illustrator in MD

About

For as long as I can remember art has always been my biggest passion. To some that may be too broad to say “art” while not specifying painting, drawing, sculpture, or any particular style. However for me, I love to work in all mediums and combine them together whenever I can.

When creating pieces, I strive to make a subject matter which forces the audience to think beyond the surface. The ultimate goal is to create a story, which flows seamlessly from what occurs in the piece to an end open for interpretation. Most of my work has a theme that relates to people interacting with animals and nature. Some of these pieces have a whimsical feeling while others show the relationship between the figure’s emotions and an animal that matches it.

In my graphic works I have to start by thinking what is the purpose of this design? What will it represent and what audience they are trying to appeal too. So many things go through my head and I begin to sketch out every single idea that comes to mind. Some of these sketches are similar with slight variations or completely on the other side of the spectrum. Unlike my paintings and drawings I sometimes have to simplify the design to get across the personality of the client and their intentions. Some times it is necessary to keep my personal style out of the design, while using the knowledge I have gained. By combining the knowledge and skills from my illustrative background and my traditional studies and applying them into my graphic work, I will create a piece that is not stale while leaving an impression on the viewer.

Education

Bachelor of Fine Arts

Salisbury University

2012

Experience

Graphic Designer

JAB Innovative Solutions, LLC

Dec 2019 - Present (4 years 11 months)

design. Conceive and design infographics, charts, story panels, quote graphics, logotype, social media templates, illustrations, videos, animations, interactive graphics, gifs, and other visual elements that convey information ranging from U.S. foreign policy initiatives and policies, to about U.S. society, culture, and life. Plan and apply layout styles and techniques tailored to enhancing each project’s effectiveness in engaging its intended audience while maintaining the Department’s brand identity. Collaborate and coordinate with other content producers and senior level officials to ensure information adequately addresses objectives. This includes photo requirements, translations, and editorial guidance. Manage several projects at once, each with multiple deadlines and clearance processes. These projects can last weeks while others are completed the same day they are requested. Ensure that these different deadlines are met and once cleared archived for distribution. This final process I enable access to graphics by visually impaired individuals employing special assistive technologies such as screen readers.
Graphic Designer / Co-owner

Pressed Fig Paperie, LLC

Middletown, MD

Jun 2014 - Present (10 years 5 months)

My wife and I our own graphic design business to explore and design more for our community. I have created logos, clothing designs, and marketing materials for other small businesses. We also began designing custom wedding invitations and stationeries. I help in the planning of typography and layout while also painting for clients that ask for a specific theme. My wife and I also discuss different strategies for our marketing and branding to appeal to a wide demographic. A few of our wedding invitations and stationeries have been published in bridal and tourism magazines.
Art Director

Frontline Medical Communications

Rockville, MD

Aug 2016 - Dec 2019 (3 years 4 months)

Designed over twelve specialty newspapers, five society publications, three journals, trade show magazines, a medical newswire service, companion websites, apps, videos, podcasts, e-newsletters, e-blasts, digital editions, supplements, CME projects, and other electronic publishing. Applied fonts styles, color branding, page layouts, paragraph styles, templates and AP style guides while building these publications and projects. Communicating and plan photo-shoots for editors, color correcting photos, adding to photo libraries, managing multiple deadlines, develop new style guides and templates. Then convert finished projects for digitally archiving and made searchable for our readers.
Worked with multiple departments to ensure and oversee we met critical dates during the design and execution process. Ensured that target demographics, audience, quality, brand guidelines, equality, and layout met the company expectations. Considered an expert of knowledge and experience in Adobe Indesign, Photoshop, Illustrator, and Dreamweaver.
Graphic Designer / Paginator

Adams Publishing Group, LLC

Easton, MD

Aug 2013 - Sep 2016 (3 years 1 month)

Design and layout several publications ranging from newspapers, tourism guides, tax forms, brochures, promotional materials, military publications such as the Joint Base Journal, Andrews Gazette, and Tester. Each product had its own guideline to follow and requirements to keep our loyal customers but also attract a younger demographic. Every day was tasked with three to four different newspapers that had to be designed, each with a strict deadline. Once the publication was approved, preflighted each page and sent them off to the press for printing. On some occasions, work in pre-press sending and catching plates. After the issues were printed, the next step would be uploading and arching the issue digitally for our readers. Managed online articles, issues, creating classified advertisements, and designing new advertisements to run. Coordinated with sales department on the placement of advertisements following the customer and our sales representatives instructions. Such as making sure certain ads would not be printed next potential competitor and ensuring that we followed the U.S. Postal guidelines on ad-to-content ratios.
Graphic Designer & Silkscreen Intern

Robinson’s Family Business

Salisbury, MD

Sep 2012 - Dec 2012 (3 months)

My internship at Robinson’s consisted of designing material for the community and small business in the area. These jobs were either marketing materials for upcoming events, logos, and once a billboard. Once I completed my assigned work, I would go and then silkscreen articles of clothing.

Awards

Best Package Design-2012 Senior Art Show

Industries

Skills

Elsewhere on the Web

k

On Coroflot

@buckinsley, member since 2012

Followers 2

William Buck Insley

Sr. Digital & Motion Designer, Social Media

Cultivating Creativity, Constructionist Learning, and Human Flourishing