Brittany Ryan Mathiowetz

Develop and implement strategies to increase memberships, donations, and attendance to organization events. Plan, organize, promote, and assist with events including gallery openings, live music shows, education classes, and more. Assist with fundraising efforts through membership drives and endowment campaign. Responsible for content creation and distribution through social media and other channels. Design and create print promotional items. Write press releases and distribute to local and regional media outlets. Operate and assist in managing in-house gift shop. Photograph events and retail products for use in promotional materials. Develop and manage company website. Communicate with vendors, artists, and musicians to secure contracts and increase their involvement with The Grand.

Assist with new product development and design product elements using Adobe Illustrator. Develop strategy to increase brand awareness and recognition. Assist with development of company website and blog, including content creation and optimizing products and pages for SEO. Responsible for developing and implementing social media campaigns, included advertisements and contests. Assist with launch of new product line. Design and develop company press kit. Contact magazine, website, and blog owners for potential product reviews.

Develop and implement digital marketing strategy. Increase brand awareness and recognition through social media campaigns. Increase traffic to website and blog to generate quality sales leads. Manage social media sites and engage in dialogue with audiences. Monitor strategy effectiveness and adjust as needed. Implement and monitor social media campaigns including advertisements, contests, and other promotions. Manage company blog, including writing and editing content, scheduling posts, and sourcing and advising authors on material. Assist with the development of new blog website and mobile website design. Maintain website using WordPress and update content as needed. Improve existing content to follow current Search Engine Optimization (SEO) best practices. Monitor analytics for websites and social media accounts and adjust strategy as necessary. Assist with on-location and in-house photo and video shoots. Design both printed and digital promotional items and literature. Update and organize CRM (Microsoft Dynamics) with current customer and supplier information for better usability. Plan, organize, and attend industry trade shows as needed.

Research, select, and license photos and artwork for product lines. Communicate and direct photographers, artists, and stock photo agencies to provide appropriate imagery. Negotiate reproduction rights and fees for image use and create appropriate paperwork for the purchase of those rights. Manage stock line photo selection process including establishing and maintaining deadlines. Assist in new product development process. Keep accurate records for all images and purchases. Archive and manage all digital assets.

Design various publications including: newspaper advertisements, directory advertisements, bill stuffers, posters, static advertisements for local television station, and direct mail pieces. Design and update websites. Meet with customers regarding their design needs. Assist customers with questions and concerns. Other general office tasks as assigned.

Hiring and scheduling employees. Ordering supplies and completing associated paperwork. Payroll and other general bookkeeping. Scheduling pool activities and hours of operation. Organizing staff meetings/in-services. Maintaining proper water levels. Supervising and caring for patrons. Serving and assisting customers.