Bryan Leones

Along with content creation and implementation, my responsibilities include SEO, data analysis, website optimization, and competitive analysis. After a full-site overhaul, iterative design and A/B testing help guide further optimization between stints of content generation of video, graphics, and animations. All changes are designed to assist the sales team with lead generation, create easier content distribution, and increase organic traffic.

• Grew overall impressions over 200%
• Streamlined website user experience
• 15x more 1st page impressions
• Optimized sales material distribution

I have worked on multiple projects simultaneously, while being cognizant of deadlines and priorities, to make sure clients are highly satisfied. I have experience with start-ups, established companies, and working remotely or in person to create advertising materials, logos, marketing strategies, and videos.

I managed digital marketing initiatives such as internal and external emails, online consistency, Google AdWords, event advertising/execution, and analytics collection/ analysis. I built our CRM platform from the ground up, and continuously streamlined our use of aging software. Performance and efficiency across multiple lines of communication were improved through the use of automation, analytics-based decisions, and high production value. I also created designs, animations, and videos on a as needed basis.

• Helped grow online sales by 153%
• Converted 23% of email prospects
• Grew monthly email sign ups by 520%
• Increased click per open rate by 552%

I developed robotics and computer science curriculum for grades 2-12. I was responsible for marketing, advertising, video and graphic materials for internal and external use, with the goal of expanding our product into new markets. I worked in cross-functional teams that had to be fluent in each area of curriculum development, which included programming, robotics, computer science, teacher-facing materials and age-specific, student-facing materials.

• Created and implemented previously non-existent brand design standards
• Worked with Agile development and used an iterative design process to improve curriculum with topic-specific designs and STEM-centered activities
• Made complex ideas easy to understand, and designed a User Interface that would be most helpful to the end user

I managed the Creative Services Department to create all print and digital advertising, sales and promotional material for two professional sports teams, and simultaneously managed the hiring, training and execution of the Production Department, which was responsible for producing each home game. This includes in-game events (replay, sponsors, PA announcer, cameras, etc.), and in-game entertainment (contests between innings, national anthem, sponsored events, etc.).

• Grew our previously established, three-year-old YouTube channel to over 5x its original installed subscriber base and 6x its original view statistics, while also establishing and growing a new YouTube channel to a similar size for a new team
• Kept Creative Services and Production departments under budget each year despite two separate budget cuts of 50% or more, without letting quality slip in any area
• Organized a new production and broadcast standard that would save over $20,000 in the short term and over $10,000 per year after that

I was responsible for all print and digital materials that came out of the University Relations department, and ensured that the materials were properly packaged, delivered or uploaded. Managed student workers while ensuring materials spoke to our target audience of potential students.