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Freelance Designer, Illustrator & Photographer
Freelance
Feb 2008 - Present (16 years 10 months)
- Provide design, illustration, photography, video services to numerous clients like Warwick Valley Humane Society, Ibis Prep and Four City Brewing Company.
- Design and develop custom WordPress themes for local businesses.
- Illustrate and design band logos, merchandise, posters and album covers.
- Collaborated with a tutoring company and illustrated educational artwork for their annual newsletter.
- Photograph artists, bands and other clients at concerts and events.
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Product Designer
Ferguson Enterprises
Aug 2020 - Feb 2023 (2 years 6 months)
-Created user flows, prototypes and wireframes in Figma for various projects, while adhering to the brand's style guide.
-Problem solved issues on Build.com, conducted demos and presented solutions to the stakeholders.
-Collaborated with the Orders & Returns product team and other cross-functional teams to streamline the user experience such as self-checkout guest returns, order tracking emails and pages, local distribution inventory filtering and more.
-Incorporated feedback into the designs after conducting research, user testing and interviews with showroom reps & users.
-Improved the associate experience of finding local, in-stock products quickly and cutting down the search time.
-Oversaw the design for a Smart Home Recommender project that boosted sales of smart products by 15%.
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UX Designer
Ferguson Enterprises
Goshen, NY
Aug 2011 - Aug 2020 (9 years)
- Produced digital promotional materials and managed the front-end development maintenance across 10 Ferguson sites.
- Delivered mockups and interaction flows to management to better communicate design ideas.
- Headed up the design and front-end code for WordPress responsive partner/associate sites from concept to completion.
- Created infographics to better demonstrate and display internal analytical reports.
- Edited promotional and product videos in Adobe Premiere Pro for brand pages.
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Web Designer
Decorative Product Source
Goshen, NY
May 2004 - Aug 2011 (7 years 3 months)
- Assisted the marketing department with graphic and web assets and executed new concepts that resulted in immediate product sales.
- Improved the design of various e-commerce websites, which resulted in cart conversion of 35%.
- Designed email campaigns that reached over 10,000 subscribers.
- Produced print-ready ads that were featured in Better Homes and Gardens, House Beautiful and other home improvement publications.