Writer

Bruce Benway

Montclair, NJ

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About

My speciality is helping people learn how to improve their health and their lives. I love the challenge of breaking down complex information into something that's clear and easy to understand. The goal is to create communications that stir the imagination and encourage positive behavioral changes.
Education
- MA, PhD English
  
  University of California, Berkeley
  
  1981 - 1993
- BA English and History
  
  Southern Adventist University
  
  1975 - 1980
Experience
- Health Education Specialist
  
  Freelance
  
  New York, NY
  
  Feb 2012 - Present (12 years 9 months)
  
  Create patient-friendly health education materials for clients such as Gilead, Biogen Idec Hemophilia, Lundbeck, Aptalis, Evergreen Health, and the New York State Healthcare Exchange. All materials are written at an appropriate grade level in order to communicate effectively with people from varying backgrounds and educational experiences.
- Group Copy Supervisor
  
  Medicus Lifebrands
  
  New York, NY
  
  Nov 2009 - Feb 2012 (2 years 3 months)
  
  Developed patient and professional communications for multiple high profile brands including Crest and Oral-B, Humira, Allegra, and Prilosec. Wrote iPad and website content for myHumira.
- Consultant and Copywriter
  
  Freelance
  
  New York, NY
  
  Jun 2008 - Sep 2009 (1 year 3 months)
  
  Provided writing and marketing expertise for promotional campaigns in oncology, diabetes, and advanced medical devices for colorectal surgery.
- Associate Creative Director
  
  HealthEd
  
  Clark, NJ
  
  Jun 2007 - Jun 2008 (1 year)
  
  Helped shape creative strategies for patient education programs and provided brand leadership for products in asthma, heart health, depression, and body contouring surgery.
- Director, Health Literacy Services
  
  Lyons Lavey Nickel Swift
  
  New York, NY
  
  Mar 2002 - Jun 2007 (5 years 3 months)
  
  Launched a first-ever Clear Health Communications initiative across the agency and wrote the most successful patient compliance program in Pfizer history for Zoloft.
Awards

Award of Excellence, The Rx Club (4 times)

1st Place Internet Award for ZOLOFT patient web site
Skills
On Coroflot

@brucebenway, member since 2013
- Followers 1

Bruce Benway

Director and Associate/Full Professor, Myron E. Ullman Jr. School of Design, College of DAAP

Director, Industrial Design