You can settle into a small niche or take on multiple mediums but I believe it comes down to how effective your design communicates. My goal as a designer is to never become bland or fall into a rut of homogeneous design but to constantly be enveloped in new trends, unexpected connections and new relationships. How can you be an effective designer without being afraid to fail or go somewhere far from your comfort zone? How do you keep your image as a designer and not a beautification tool?