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Creative Consultant
New York, NY
Aug 2011 - Present (12 years 10 months)
Managed a diverse client base, delivering creative solutions and branded assets to increase brand awareness and revenue generation.
• Communicated closely with internal client teams to identify requirements and develop creative strategies to deliver results
• Led the creative direction and implemented design in alignment with overall brand vision to execute various events and projects
• Executed projects within contractual requirements, including strict time and budget constraints
Key Projects:
• Museum of Sex, New York
• Museum of Contemporary Art Chicago
• Brand: The Astronaut Wives Club
• Playboy Magazine and Flaunt Magazine
• Lipstick Queen/House of Exposure Concept Boutique
• Spanx
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Creative Director
New York, NY
Jun 2016 - Aug 2017 (1 year 2 months)
Transformed the organization as the first Creative Director in company history, charged with developing the role, improving operations, and fostering a culture of innovation.
• Strategically aligned short and long-term creative goals with overall business objectives
• Identified individual project goals to develop creative strategies for each published book and gain market share through innovative marketing initiatives
• Led the creative vision from conception through execution by implementing timelines, budgets, and KPIs for project deliverables
• Implemented creative ideation and industry best practices to increase social engagement and email campaign success rates
• Directed a cross-functional design team to manage all phases of a project life-cycle, ensuring quality and consistency across deliverables
• Led innovative marketing campaigns including online and print advertising, content and copywriting strategy, video development, and social media engagement
Key Projects:
Generated a 60% increase in social media engagement for the Wonderful World of Backman and the Seven Husbands of Evelyn Hugo book launches
Executed campaigns for #1 New York Times Bestselling authors Fredrick Backman, Kevin Hart and Jennifer Weiner
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Marketing Consultant
Sep 2014 - Oct 2015 (1 year 1 month)
• Developed creative campaigns including digital promotions, sales, and sponsorship initiatives to increase market presence
• Managed logistics for events to increase brand awareness and generate community engagement
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Media/ Branding Consultant
New York, NY
Jun 2013 - Jul 2014 (1 year 1 month)
• Led the artist liaison department to conduct market research to identify opportunities for brand and artist collaborations
• Facilitated mutually beneficial partnerships to align a brand vision with artist influence
Key Partnerships:
Mickalene Thomas and Sephora
• Tracey Emin and Time Square Arts NYC
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Interdisciplinary Artist
Jan 2008 - May 2013 (5 years 4 months)
Created original artwork in media from paint, photography, and video to interactive installation Key Exhibitions:
• Spring Break Art Fair
• The Boiler, Pierogi Gallery, NurtureArt
• 401 Projects, Truck Yeah, ARTCART NYC
• Heritage Radio Network, The Wall Street Journal