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Sr. Project Engineer
Los Angeles, CA
Jul 2016 - Present (8 years 4 months)
Responsible for leading projects in support of innovative automotive startup Faraday Future's advanced high performance EV product development, marketing, and sales activities.
// Customer facing engineering program manager. Integrated FF 91's multi-motor electric drivetrain into production and race vehicles for other OEMs.
// Drivetrain system included:
- Permanent magnet, brushless DC (BLDC) motors
- High-power & high-energy lithium-ion nickel-cobalt manganese (NCM) batteries: 18650 and 21700 cylindrical cells
- Drive motor inverters
- High-efficiency, low noise gear train
- Thermal/oiling system
// Helped organize and prepare team for competition of an FF 91 Beta prototype at the Pikes Peak International Hill Climb as part of an aggressive drivetrain, battery, and thermal management development program.
// Completed vehicle performance and energy usage simulations.
// Worked closely with drivetrain, battery, structural, thermal, vehicle dynamics, aerodynamics, electrical, and software engineers (inside FF and with customers and partner organizations) as well as legal, finance, manufacturing, quality, marketing, and upper management.
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Founder and CEO
Voluri
Jan 2014 - Present (10 years 10 months)
Voluri empowers fashion conscious consumers to magnify their best traits. Our platform integrates smart wearables with beautiful jewelry our customers love to wear. Transparent technology meets stunning design. Control your smartphone and other wireless devices. Receive important notifications discreetly. Get feedback that helps you improve your life.
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Sr. Product Manager
City of Industry, CA
Jun 2015 - Jul 2016 (1 year 1 month)
// Identified new product segments and market opportunities for an innovative, user-centric company in the PC Gaming Hardware industry by performing extensive market research, user observational studies, and competitor benchmarking.
// Developed innovative new products and supported other developers with PC cases, fans, coolers, and other peripherals/accessories in our drive for aggressive growth.
// Led a global cross-functional team of engineers, designers, marketing, and manufacturing personnel to develop segment leading new products.
// Completed 2D and 3D concept ideation: form language inspiration, silhouette roughs, form sketching, detail ornamental and functional drawings, foamcore space claim mock-ups, 3D packaging models.
// Generated refined 3D models and renderings to solicit feedback from users on design (aesthetics, color ways, usability, durability, etc.) and to communicate design direction to factory.
// Created and edited 3D mechanical models for manufacturing.
// Researched new manufacturing techniques and materials to make our products stand out from the competition. This included novel approaches to computer case lighting using internal light pipes that borrowed inspiration from advances in automotive lighting techniques. Also incorporated new material fastening and metal forming approaches that were developed in the aerospace and automotive sectors.
// Considered complete user experience, especially the build experience, to create products that would make users look like expert builders once they had installed all of their electronics. Customer = HERO!
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Category Manager, Surface Product Development
Corona, CA
Feb 2012 - Apr 2014 (2 years 2 months)
// Supported the launch of a new radio control surface brand, Vaterra, by leading a cross functional team of geographically dispersed developers, designers, marketing personnel, and international vendors.
// To ensure the long term profitability and growth of the brand, developed and managed multi-year strategic plan to ensure the correct mix of high impact products were prepared for release at key times in the RC industry market cycles. Had to consider seasonal variances, industry market trends, design capacities, and production timelines.
// Daily activities included close coordination with purchasing, marketing, management, sales, and vendors to manage inventory levels to acceptable levels.
// Worked closely with marketing on brand concept (brand and product naming, brand ID, and print/electronic materials), marketing campaigns, and launch strategy for the brand.
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Co-Founder
Method RC
Jan 2011 - Feb 2012 (1 year 1 month)
Founded consumer products development company. Successfully launched new products under Method RC banner after carefully studying the market and identifying unmet consumer needs. Crafted brand image, marketing strategy, and product attributes to target those needs. Performed industrial design, engineering, and development of products to meet desired performance and aesthetic attributes and price points. Worked with vendors to ensure production quality, schedule, and profitable pricing. Products and marketing materials received numerous industry accolades.
Developed new products for other OEMs. Work was subsequently used to retool a brand to make it more appealing to the target demographic. In each case, clients were impressed with the level of design provided and enjoyed an increase in sales.
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Director, Defense Ground Vehicles and Commercial Automotive
MillenWorks (a wholly owned subsidiary of Textron Inc.)
Mar 2010 - Jun 2011 (1 year 3 months)
Increased defense segment sales by 20% despite shrinking military spending by closely aligning business development efforts with key partners (defense contractors and Department of Defense groups). Secured critical long-term program with Tier 1 aerospace contractor. Developed strategic plan for continued growth through the establishment of stretch sales goals and implementation of grass roots marketing, business development, and customer satisfaction strategies. Increased number of customers in both defense and commercial automotive segments. Improved customer satisfaction by working closely with customers and mentoring program managers. Improved negative customer rating that was received during my absence from the company to a highly favorable rating leading to additional business.
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Sr. Product Manager
Horizon Hobby
Apr 2009 - Mar 2010 (11 months)
Turned around a poorly performing radio control electronics product line by completing extensive development testing, assisting customers affected by previous product failures, and working closely with manufacturers to resolve quality and design issues. Released many successful new products by analyzing the market for new opportunities, developing specifications for competitive products (including cost analyses, pricing, and sales volume forecasts), and ultimately developing products to meet those needs.
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Independent Consultant
Consultant
Apr 2007 - Apr 2009 (2 years)
Performed Gold Team reviews of technical materials for design reviews and proposals leading to successful reviews and additional business for client. Analyzed new business opportunities, focusing the limited resources of the client towards those with the highest potential payoff for the company.
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Director, Defense Ground Vehicles and Operations / Sr. Program Manager
MillenWorks
Apr 2002 - Apr 2007 (5 years)
Spearheaded growth efforts that doubled the size of the company in less than five years, including rebranding the company, increasing business development activities in key areas, and moving to a larger facility that provided greater manufacturing and design capabilities. Captured the single largest and longest contract ever for the company (>$25M over eight years). Created an innovation strategy that resulted in three new patents being awarded to the company within two years and created a culture of intellectual property development and protection. Diversified customer base to strengthen company’s resistance to market fluctuations in different industries. Increased core capabilities of organization through targeted talent recruitment, pursuit of challenging new projects for the company, and strategic partnering. Successfully managed technical and rapid manufacturing efforts to develop prototypes and proof-of-concept advanced technology vehicles. Led successful effort to get company ISO 9001:2000 certified.
- Off-road race vehicles
- High performance concept cars
- Military tactical and combat vehicles
- Unmanned ground vehicles (UGVs)
- Electric vehicles (EVs)
- Hybrid electric vehicles (HEVs)
- Lithium-ion battery packs
- Drive-by-wire systems
- Exportable power
- Modeling & simulation (M&S)
- Semi-active magnetorheologic (MR) suspension systems
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Sr. Product Manager
AMETEK Aerospace
Apr 2001 - Apr 2002 (1 year)
Specified, developed, and qualified electromechanical pressure transducers for nuclear power generation, aviation, and space applications, including the International Space Station.
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Program Manager / Experimental Engineer
General Motors, GM Racing Group
Jan 1995 - Apr 2001 (6 years 3 months)
Successfully managed and performed engineering duties for various racing programs resulting in numerous race wins and championships. Developed chassis, suspension, drivetrain, and aerodynamic systems to maximize overall vehicle performance, drivability, and durability. Improved vehicle dynamics through spring and damper tuning, suspension kinematics optimization, chassis structure optimization, tire development, transmission and differential tuning, and aerodynamics improvement. Optimized vehicle aerodynamics using a combination of scale model and full scale wind tunnel testing, instrumented track testing, and Computational Fluid Dynamics (CFD). Designed lightweight structures utilizing carbon and carbon-Kevlar composites and aerospace materials like titanium, magnesium, aluminum, and ultra high strength steels. Developed and implemented ground breaking new modeling and simulation tools (Pi Sim, Milliken Lap Time Simulation, and Drag Sim) with vendors and teams to virtually tune vehicles to different tracks and racing conditions. Selected, contracted, and managed teams and drivers. Worked with drivers, crew chiefs, and other engineers at the track to maximize vehicle performance during tests and at races. Efforts supported victories at all major US races earning numerous manufacturer and team/driver championships.
- Open wheel racing
- Short course off-road racing
- Off-road racing
- Hill climb
- Road racing
- Rally
- Drag racing
- Oval track