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Lake Affect Arts Inc.
Lake Affect Arts Inc. is a musical non-profit located in Cleveland, OH. This organization is dedicated to providing quality music education and engagement for the youth of Cleveland's inner cities.
Inspired by the weather phenomenon of "lake effect snow", I designed this organizations logo and brand based on the climate change that immerses the city of Cleveland. The kinetic and musical logo echoes the ambition and musical experience of the instructors, ensembles, and performances under the Lake Affect Arts banner.
This project is an on-going brand strategy including the logo identity, business cards, and brochure collateral, and a website updated with new content and events.
