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Sr Art Director
La Senza
Feb 2013 - Present (11 years 6 months)
• Managed brand image and daily operation of the in-house Creative Department.
• Directed relaunch of ecomm site that significantly increased traffic and total sales.
• Extended global reach collaborating with international partners in Europe, the Middle East, and Asia.
• Ensured consistent messaging, branding and strategy alignment between the visual, ecomm and social media teams.
• Guided, educated, and mentored members of the Creative Department, developing design skills and creative ideation.
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Art Director
K-Swiss
Feb 2010 - Jun 2012 (2 years 4 months)
• Managed, designed and crafted the brand voice and visual center for the running, tennis and lifestyle categories.
• Partnered with sponsored organizations, events, and professional athletes to deliver winning brand message.
• Demonstrated success leading collaborative, cross-functional teams.
• Ideation and creation of print and web projects.
Work included: LA Marathon, Desert Classic, Ironman Championships, ATP World Tour
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Designer
Palladium Boots
Jan 2010 - Jun 2012 (2 years 5 months)
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Designer
Juicy Couture
Feb 2009 - Feb 2010 (1 year)
• Created UI/UX Design for Bird by Juicy website.
• Produced projects for print and outdoor.
• Created web media for affiliate marketing programs.
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Senior Graphic Designer
Skechers
Jan 2004 - Sep 2008 (4 years 8 months)
• Applied knowledge of UI/UX design to offer creative direction during the development of new SKX commerce site
• Organized and directed photo shoots for product and lifestyle imagery.
• Worked closely with product design teams to develop a unique brand identity through product specific landing pages, packaging, television advertising, and POS design.
• Created visual imagery for Skechers stores and retail partners globally.
• Brands included: Zoo York, ECKO Unltd, Skechers, Mark Nason, and Michelle K
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Senior Designer
Sumo Creative
Nov 1999 - Nov 2003 (4 years)
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Art Director NIKE TOUR
Nike
Mar 1996 - Oct 1999 (3 years 7 months)
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Art Director 1997 US Womens Open
SCGA, USGA, PGA, NCAA and West Coast Tour
Aug 1996 - Jun 1997 (10 months)
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Senior Designer, 1996 US Amateur Golf Championship
SCGA, USGA, PGA, NCAA and West Coast Tour
Mar 1995 - Jul 1996 (1 year 4 months)