Brandon Stroud
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About
An accomplished design leader with an exceptional record in managing product design programs and departments, I have a consistent history of success facilitating dramatic revenue growth through the delivery of innovative designs, brand strategies, high-speed commercialization, and creative solutions. I've led the design and launch of hundreds of products to multiple retail channels and am adept at directing overseas manufacturing units in tooling, prototyping, and mass production. I am an effective leader with proven results in recruiting, developing, and leading top-performing teams.
I am seeking a new opportunity to apply my product design and leadership skills to help a progressive company achieve and exceed goals. Most recently, I was Senior Director of Product Development for Igloo, where I served as strategist and launch leader of new product lines that successfully reenergized this iconic 70-year-old privately held company and established American-made brand.
Previously, I was Director of Design and Innovation for bubba brands and played a key role in growing the organization from a $4M company to an $83M acquisition. I have strong results in increasing revenue, growing market share, delivering patents, introducing new products, and growing ecommerce.
Throughout my career, I have been a product design leader who brings new creative energy to the team and the company. I have proven results in assessing product lines and identifying new opportunities for global market growth and revenue generation. I have researched and implemented new sourcing and manufacturing initiatives that realized significant margin improvement and were adopted company-wide.
I welcome the opportunity to network with others in product design leadership to share best practices and learn of new developments in the field. Feel free to connect with me via LinkedIn.
I may be reached through my personal email address at brandon@brandonstroud.com -
Education
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BFA Industrial DesignSavannah College of Art and Design2002 - 2006Cum Laude Graduate of Savannah College of Art and Design. Concentration on Product and Transportation.
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Experience
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Senior Director of Product DevelopmentAtlanta, GAJun 2018 - Present (6 years 6 months)Leading new product initiatives for USB & Under Armour Brand.
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Senior Director of Product DevelopmentKaty, TXJun 2015 - Jun 2018 (3 years)Developing ground breaking new products across multiple categories by utilizing true consumer insights and intelligent design from concept and strategy to delivery, I oversaw the planning, design, sourcing and launch of these lines. I managed and mentored a team of 8 industrial designers, partnering with 6 graphic designers and 3 packaging designers. As the liaison between 3 campuses and multiple teams, I initiated a new level of collaboration and cross-disciplinary project approach. I served as Strategic Product Champion to internal and external stakeholders.
ACCOMPLISHMENTS: I developed strategy and oversaw the launch of an average of 80 new products annually, with a 97% average on-shelf hit rate and increased revenue, EBITDA and Market Share YoY. I drove cross-functional collaboration, ensuring new product development initiatives were on time, on cost and on spec within specified budgets. I identified a significant opportunity for entry into a new product category through a full hydration line and traveled worldwide to oversee design, factory selection, sourcing and production. Our team achieved concept to market at top U.S. retailers in 1 year and doubled YoY sales. I managed the product development team and process, averaging 5 months from concept to market time which is below industry average of 9 months. I also oversaw application for 20-30 patents per year, based on project scope and deliverables. I directly assisted our rebranding initiative to revitalized this 70-year-old company, including brand definition, target audience profiling, product line specifics, product symmetry and new logo. -
Director of Design and InnovationAtlanta, GA2008 - 2015 (7 years)I oversaw the design direction and strategy for this $83M consumer products company, directing development, product line integration, brand strategy formulation, re-branding, and identification of market/category gaps. I supervised 5 industrial designers, 2 graphic designers and China-based engineering and manufacturing teams. I participated in qualitative focus groups, quantitative surveys, and consumer panels to drive the creation of consumer-influenced designs. I also managed the product pipeline, identified consumer segments and product opportunities, defined brand parameters, and conceptualized product opportunities.
ACCOMPLISHMENTS: Working with the President/CEO and VP of Marketing & Retail Professionals, I created new product pipelines, led all design and product development reviews, and established timelines and way-points. I enhanced brand recognition by creating a unique look and feel for all products, including several patented features/elements and a custom visual brand language. I ensured compliance with all quality and engineering standards by overseeing the entire product development process, including tooling, prototyping, pilot runs, and production in Asia. I delivered increases in cost efficiency and quality by working with US and China based Engineers on tooling improvements. I was actively involved in the design of the support structure necessary to manage our rapid corporate growth and played a key role in the development of custom CRM software for project tracking and management. -
Creative Director / Lead DesignerDahlonega, GA2006 - 2009 (3 years)After multiple promotions from Junior Marine Designer, I carried out the design and execution of our full line of exotic offshore powerboats, including one-off custom designs for vital clients. My responsibilities included overseeing the complete design process for hulls, decks, cockpits, and cabins as well as interior designs, paint schemes, merchandise, and advertising concepts. I also developed working prototypes and managed customer relationships.
Accomplishments: I expanded the company's product line by adding four additional models and three product line extensions, established a brand identity, and facilitated consistent sales growth year-over-year.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@brandonstroud, member since 2006
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