Brandi Rose

At TomTom I am responsible for developing and designing all visual communications for the portfolio of consumer apps. This consists of defining and producing a brand strategy and creating guidelines for marketing purposes used online and in App stores - Apple and Google. Part of this involved a redesign of all TomTom consumer app icons. My work also involved interface design of icons and screens within the apps for iOS and Android platforms.

I started my own business as a freelance graphic designer and online marketing consultant. I acquired projects,
negotiated, and managed all projects from conception through to completion. I worked on design projects for
small and big business that included web design and development, designing brand identities, developing
online content and marketing strategies, and visual assets. Clients include TomTom International B.V., Optiver
Europe B.V., Megan Alter Photography, 10x10 (iOS Mobile App), Toet Consultancy, Marijke Meu, and AGID.

Responsible for creating visual communications for marketing TomTom's Navigation app on iOS. Developed online designs for TomTom's website and marketing emails, promotional artwork on Apple's iTunes App Store, online Google Ad banners, and mobile banner Ads.

In this internship I created visual communications for marketing TomTom’s Navigation app on iOS. Designs
encompassed static and flash banners to be used on TomTom’s website and external marketing emails, promotional
artwork on Apple’s iTunes App Store, and print work that was displayed at TomTom’s annual VIP Event. In
this internship I also learned how to design icons for interfaces.

As a Data Quality Assurance Specialist, I was responsible for data management of CitySearch's business listings. This role consisted of fact checking, internet research, and performing alpha and beta testing of the content management system. The role progressed into performing SEO and online marketing activities to help selected businesses become higher ranked within our website. Eventually I became the liaison for businesses between Customer Service reps and our Editorial team. 1