Dave Johnson

As the Design Lead for the Brand Expression Studio, I oversee the design leadership for P&G’s Digital & e-Commerce space and packaging projects. I lead creative strategy and design management for new brands and spaces that achieve award-winning results and purchase intent. I also supervise multiple digital and graphic designers, direct creative work, manage timelines and present projects to P&G executive leaders.

Highlights:

Best Design Award for e-Commerce Clean Pack project (2021-2022)
P&G Corporate Design spotlight for Tide for Baby project (2021-2022)
Design intern co-op pilot program leader for P&G Recruiting & Central State University, Wilberforce, OH (2021-2022)
Love to Learn & Innovate Award (2021)

As a senior creative and design manager at P&G’s NA Fabric Care Brand Expression Design Studio, I lead brand-building, design and innovation for Tide, Gain, Downy, Bounce and other new brands. I oversee the daily design for existing brands and advise P&G partner vendors on brand assets. I received the Love to Learn & Innovate Award in 2022 for a pilot design research project for Tide. I also directed and managed the Tide for Baby Initiative, which earned a commendation from P&G Corporate Design Group. I report to the NA Fabric Care Associate Vice President of Design.

In 2011, I ran my own strategic and conceptual design consultancy, serving clients from various industries and markets. I have provided strategic assistance, conceptual design and research materials for clients such as Procter & Gamble, GE Aviation, Perfetti Van Melle, Unilever, 3M, Nestle, Kind, Constellation Brands, Nabisco, MillerCoors and more.

Highlights:

Ideation design for packaged product innovations for Constellation Brands & Mondelez Inc. (2018)
Ideation design for packaged candy & gum innovations for Perfetti Van Melle (2017)
Creation and design roll-out of branded summer campaign for Yogurtland (2017)
Design of Carl’s Jr. & Hardee’s in-store branded communications (2016)
On-site packaging & point of sale design for Procter & Gamble Personal Health Care Business Unit (2015)
Packaging design for Spring Valley brand, Wal-Mart (2014)
Strategic concept visualization of 2014 Sochi Olympics displays for Procter & Gamble Corporate Brand Business Unit (2013)
Strategic conception & presentation of packaging architecture re-design for Tropicana brand, PepsiCo (2012)

From 2003 to 2011, I assisted in managing all aspects and touch-points for several Procter & Gamble brands as a hands-on graphic designer at LPK.

2003-2004: LPK Beauty Brand Team

I designed branding elements, packaging and print materials for Procter & Gamble Beauty & Personal Care brands. I worked on the Clairol Herbal Essences account, leveraging my previous experience with the Hair-Care category for Unilever.

2004-2008: LPK Surface Care Team

I worked on brand initiatives for the Mr. Clean and Swiffer brands. I helped launch an international strategic brand refresh for Swiffer, aiming to increase its on-shelf impact and create a unified branding impression across its sub-brands. This project helped LPK expand into the Home Care category internationally and won the Procter & Gamble Fusion Award in 2006. I also worked on other brands such as Hershey’s, Kellogg’s, Jensen/RCA Electronics, Sirius Satellite Radio and more.

2008-2010: LPK Kids Team
I joined LPK Kids team as a creative lead and director of creative assets, drawing on my experience with licensed character development and design management. I designed all aspects of the Pampers brand, including packaging, POP, print and product graphics. I created and developed licensed character art, key visual designs, upstream concepts and final art. I helped LPK Kids expand into other licensed character properties and brand initiatives beyond Pampers.

2010-2011: LPK Design Innovation Team
I was a go-to creative for LPK’s innovation efforts in 2010. I contributed conceptual assets for global clients such as Olay, Camay, Mr. Clean, Swiffer, Smucker’s and Yum Brands. I participated in focus research, created conceptual illustrations and resources and developed concepts for research.

I created illustrations and concept boards for new products, licensing proposals, and product introductions for various clients in the packaged consumer product and advertising sectors. Prepared artwork for online product testing and focus group testing.

Some of the clients I worked with include: McDonald’s Foods, Unilever Home & Personal Care, Pepsico, Kraft Foods, Diageo Beverages, Millward Brown Marketing Research, TaigMarks Advertising, Zimmer Medical, and Bosch Electronics.

I created advertisements and illustrations for an industry-leading tire and wheel retailer. The advertisements were for top-tier brands and appeared in Motor Trend, Car & Driver, Road & Track, and Roundel magazines, as well as various other auto industry-related trade magazines. I directed layouts, ads, and content for the company trade publication Inside Track Magazine. Additionally, I created banner ads that were displayed on auto-industry websites such as AutoTrader.com, Yahoo.com, and Excite.com